Video: “The Fill Your Bar” Formula
Over the past four months, I’ve been researching the strategies used by the most successful bars to keep their bar full. I wanted to know what promotions or tactics were being used by these businesses to remain profitable and full despite the downturn in the economy.
The results surprised me. Mainly because virtually ALL successful bars that I researched were using the same formula to fill their bar every night.
The formula is simple, yet highly effective and can be used by ANY bar, in any market anywhere.
I’ve put together this video to explain the formula in more detail. I hope you enjoy it.
1 Simple Way to Measure the Success of Your Bar
If you’re not measuring, you’re not managing. This old adage is the first thing I learned as a trainee hotel manager. The same is true now for any business. If you want to measure the success of your bar or restaurant, then this simple method that I came across in Washington DC last weekend will help you out.
Homeless man breaks into closed-down bar, re-opens it and sells drinks
A Californian homeless man has been arrested after he broke into a shuttered bar, reopened the business and started selling drinks to unwitting customers.
The Placer County, California, Sheriff’s department arrested 29-year-old Travis Kevie after his 4-day stint as the barkeep of the historic Valencia Club in Penryn which had been shutdown for more than a year.
Detective Jim Hudson became suspicious after reading about the Valencia Club’s re-opening in an Auburn Journal newspaper article that featured a picture of Kevie and identified him as the club’s new “owner/operator”. Not only had Detective Hudson had previous run-ins with Kevie, he knew the Valencia Club’s liquor license had been surrendered.
It seems like the homeless man was able to do more than many people who attempt to run a bar do – kept it open for almost a week!
$765 bottle of beer sold in a dead squirrel
You’d expect a lot from a bottle of beer costing $765. What you get is 55 percent alcohol — and served in a squirrel.
According to Scottish firm BrewDog, “The End of History” is the “strongest, most expensive and most shocking beer in the world.”
Just 12 bottles were made and the company has already sold out. They will be shipped out to buyers in the United States, Canada, Italy, Denmark, Scotland and England next week.
The dead animals which were used to create the beers’ unusual appearance were four squirrels, seven weasels and a hare. All were roadkill, according to James Watt, co-founder of BrewDog.
Interview with Tony Abou-Ganim – The Modern Mixologist
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To many of you listening to this interview, Tony will need no introduction. You can’t have come in contact with cocktails or visited a Bar Exhibition or Show without having come across Tony Abou-Ganim.
As well as winning the Iron Chef America competition in 2007, Tony is National Ambassador of the US Bartenders Guild, was handpicked by Steve Wynn to create the cocktail program when Bellagio Resort opened in Las Vegas and is the author of the recently released book “ The Modern Mixologist: Contemporary Classic Cocktails.”
We caught up with Tony in the middle of his hectic schedule to talk marketing, management and of course cocktails. Enjoy.
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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