Advertise Where Your Customers Are Looking
Sometimes a little creative thinking about where your place your messages or advertisements might yield some great results. Even the men’s restrooms can be an unlikely billboard! Have a look at where Spagio Wine Cellars, in Grandview, Ohio chose to advertise some seasonal promotions:
There are some very creative restroom advertisments out there. Casino’s have utilized advertisment panels on the stall doors for some time now; there are digital HD screens above sinks, counters, and on the walls, too! All grabbing the eye of their customers.
Every chance to advertise without the additional expense is an opportunity you can’t miss. I challenge you to spice it up and make it funny, charming, or crazy. Then, it will stay in their mind and spread like wild fire.
Tiffany Stewart
ACE Mystery Shopping
Great points Tiffany! There are very few places you will grab a man’s attention for this long….the restroom might be one of the few places!
Hi,
Its a great artical, and it certenly gives is idea to put the add in the right place, can you send me details on the all the marketing and sales tools used in hotel industry, which can boost the sales of room division as well as food & beverage.
Thanks & Regards.
ROFL — I’m not going to spend much time writing for another guy’s blog but the facts are what they are and much has been learned about how advertising works and why it works; human factors engineering, behavioral studies and similar sciences in the humanities have evolved over the years to PROVE how and why advertising works.
This is why I remind all of my customers who own bars, nightclubs and restaurants to avoid this form of advertising at all costs. Why?
Because it associates the brand and the advertiser with ca-ca and pee-pee which is deeply embedded into the human pysche.
Given the science of what is really known about how the brain learns and interprets advertising on various levels of cognitive receptors; i.e. associative thinking etc. once informed of the facts as they really are by a genuinely educated trusted advisor only a fool would impose the psychological imprint of ca-ca and pee-pee associated with his brand, his marketing and selling methods for a cheap chance to attempt to pursuade a customer to buy something from them.