Quick Video: 3 Tips for a Successful Social Media Campaign
I was recently interviewed by Sean Finter, CEO of Barmetrix on the topic of successful social media campaigns.
Check out the quick video below for my top three tips:
Webinar: 10 Ways to Attract & Influence New Customers in 2012 Using Social Media
Date: Tuesday January 31st at 2pm EST, 7pm UK/Ireland
Duration: 1 hour approx.
Registration Link: https://www1.gotomeeting.com/register/414312784
Location: Online
Cost: Free
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If there’s one thing we all want in our businesses, it’s more customers. Bars, Restaurants, Cafes, Hotels and Catering Companies will all clamor for more customers in 2012 and will spend vast sums of money in their efforts to fill those seats.
I understand, yet 1000s of businesses will close their doors this year unable to keep up with increased competition, higher rents, lower customer numbers, less disposable incomes, more choice than ever for customers and less return on advertising dollars than ever before.
In fact, only 14% of consumers now trust traditional forms of advertising such as TV, Radio, Newspapers and Magazines when it comes to making a dining decision or trying a new establishment.
So what influences customers and what makes them take action? Customers still dine out, still try new restaurants and bars and still spend their disposable income outside of the home.
Research shows us that 78% of us now make our purchasing decisions based on peer recommendations. That is the opinions and feedback of friends, coworkers and relatives. And where do we get this information from them? Where do they share this information? Increasingly its on Social Media.
So with this in mind, it makes sense to focus our efforts on attracting more customers through these channels. More customers who leave reviews, become our fans, take pictures, tweet about an experience, invite their friends to do the same, constantly influencing their circle of contacts while helping us reduce our advertising costs.
In this webinar, we are going to detail 10 ways you can use social media tools like Facebook, Twitter & Review Sites in 2012 to attract and influence new customers.
Barry Chandler, founder of Interactive Hospitality and best knows The Bar Blogger will showcase how bars and restaurants are successfully using social tools to grow an online following and a customer base that turns up at the door with their cash in their hands.
He will look at what platforms you should be set up on based on where your customers are, what content they want to see, what makes customers take action, how local businesses can help you, and how doing so can change how your business attracts and keeps customers that continue to influence their friends long after they first dine with you.
There has never been a more important time to understand what this staggering growth in social media means to our bars and restaurants. Never has there been a more important time to understand how to leverage this potential and start filling seats today.
Only those registered live for this event will be able to ask questions directly to Barry as well as be the first to learn about his new coaching program that will be opened up to 10 businesses for less than the price of a cup of coffee every day.
You won’t want to miss this live event. If you take away one idea that gives you the edge over your competitors or helps you attract even a single new customer it will be an hour well spent.
Don’t take my word for it, have a look at what some of our past webinar attendees had to say:
“This was a great webinar as it shed light on several ways to execute on social media. It helps a small pub like ours find ways to target specific markets, people, etc. Thank you and keep up the great work.” -Caven Boggess
“I work for a food distributor and work directly with customers who are always asking questions in regards to social media…this is by far the BEST information I’ve received. It has been very great in directly relating to bars and restaurants. Thank you! I will be following you in the future!” -Becky Fleming
“I am so happy that I clicked on your ad to listen to this webinar. It has been so helpful. Very nice webinar. Will keep in touch for sure. I will now customize my FB page, unlink my twitter with my FB and always create more engaging posts and some new promotion ideas. Thank you.” -Carolyn Sullivan
“It answers a lot of questions about why I’m not getting sales from Facebook.” -Brenda Flinn
“In the planning stages so this was VERY helpful and informative. Thank you!!!” -Susanna McCarthy
“You gave us some great ideas. Thanks Barry.” -Bryan Hofmann
“Great seminar Barry! I really enjoyed it because of all the tips that you had for promotions, exactly how to carry out the promotions, and the fun tools that you use to get the job done!” -Lori Rubenstein
“Thanks Barry. The way you use facebook is fantastic. I particularly found the examples useful.” -Ian Allan
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Date: Tuesday January 31st at 2pm EST, 7pm UK/Ireland
Duration: 1 hour approx.
Registration Link: https://www1.gotomeeting.com/register/414312784
Location: Online
Cost: Free
Irish Pub & Restaurant Workshop – January 2012
If you run an Irish Pub or Restaurant in the US, then you won’t want to miss this upcoming workshop in January in Washington D.C. I’ll be speaking there alongside a great lineup of speakers and vendors for hands on workshop designed to tackle your current operational issues and set you up for a profitable 2012.
Click on the image to register and reserve your place and see more details below:
Register now, space is limited to the first 75 applicants! (only $99!)
To reserve a reduced-rate room in the Phoenix Park Hotel for either Monday or Tuesday night, click here.
For more information, contact Brendan Barry at 571-296-8572 or bbarry@irishbusinesssolutions.net
Upcoming Webinar: Twitter Strategies for Bars & Restaurants
Due to the great response to our last webinar on Facebook Strategies, (see below) which was attended by almost 400 bar and restaurant owners, we have put together a similar webinar focused on Twitter strategies that bars and restaurants can easily use to attract more customers and build loyalty among their current customer base:
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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Twitter.
Date: Monday October 3rd 2pm EST, 7pm London/Dublin time
Space is limited.
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121
Over the course of an hour or so, he will demonstrate in depth:
- An overview of Twitter and what it means to bars & restaurants
- Understanding the Twitter language, terms and commands
- How to know if Twitter is being used in your town or by your customers
- How to add twitter into your current marketing strategies
- How to grow your Twitter following
- How to leverage Twitter to see what your competitor’s customers are saying about them
- What content to post, when to post it and how often to post it
- How to attract new customers in the door using simple twitter strategies
- How to use Twitter to improve your customer service
- How to use Twitter to resolve complaints through Twitter
- How to leverage Twitter to allow you proved amazing customer experiences: the WOW factor
- How to track & Analyze your success with Twitter
- What tools to use to manage Twitter most efficiently in your bar/restaurant
Much much more…
Barry will also answer all of your questions during this live online event. You’ll be able to see Barry’s computer screen as he demonstrates different examples and covers each point in depth.
All you need is a computer with speakers to watch and listen or if you just want to hear the audio, you’ll be able to call-in and listen too.
Space is limited.
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121
Feedback from previous webinars:
Free Webinar: Facebook Strategies for Bars & Restaurants
Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
When: Tue, Sep 6, 2011 at 2:00 PM EST
Where: Online
Over the course of an hour or so, Barry will explain in depth:
- How to layout your Facebook Page for maximum engagement and interaction
- What Facebook Tabs to add to your page and why
- How to collect your Facebook Fan’s email addresses as well as their “Like”
- How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
- How to track which of your customers have visited because of Facebook
- What content to post, when to post it and how often to post it.
- How to “leverage” other Facebook Pages in your area and attract their fans too.
- How to benefit from customers “checking-in” on Facebook at your venue.
Much much more…
Barry will also answer all of your questions during this live online event. You’ll be able to see Barry’s computer screen as he demonstrates different examples and covers each point in depth.
All attendees will receive a copy of Barry’s report: “33 Content Ideas & Tips for engaging your Fans on Facebook”.
All you need is a computer with speakers to watch and listen or if you just want to hear the audio, you’ll be able to call-in and listen too.
Click here to register now
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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Attract more customers with Social Media
