Social Media Review: City Tavern – Ft. Myers, Florida
This is the first in a new video series where we take a close look at the social media efforts of a bar or restaurant. First up is City Tavern in Ft. Myers. Enjoy!
If you have questions for Barry you can contact him at barry@thebarblogger.com. More information can be found at Interactive Hospitality’s website.
How mobile-friendly is your bar’s website?
It will come as a shock to no one that the use of smartphones is at an all-time high. At last check more than 1/3 of American adults own one of the devices. And according to at least one study, 90 percent of owners use their phones as an Internet portal, with 4 of 5 doing so every single day.
Which means if you’ve been listening to your friendly neighborhood social media marketing company and doing the right things with Facebook, Foursquare and Twitter, quite a few folks are going to be accessing your website with their phones. And it is up to you to make sure their experience is a good one.
Here are a few things you can do to ensure those who search you out on their cell phone (i.e. potential customers) are pleased with what they find:
Are you fluent in the language of hashtag?
If you aren’t a regular user of Twitter, you may be confused as to why you’re seeing more and more words prefaced by the “#” symbol in your daily life. On the screen during your favorite TV show, in advertisements of various types — the practice is seemingly growing at an exponential level.
The “#” indicates a hashtag, something used by Twitter to organize dialogue on the social networking site. With millions of 140-character messages sent each day, hashtags are a way to group tweets based on subject matter. Events are given a specific word, sports leagues establish “official” hashtags for teams, and celebrities designate themselves with the moniker of their choosing.
Last year, for example, a hashtag appeared for the first time during a Super Bowl ad.
Irish Pub & Restaurant Workshop – January 2012
If you run an Irish Pub or Restaurant in the US, then you won’t want to miss this upcoming workshop in January in Washington D.C. I’ll be speaking there alongside a great lineup of speakers and vendors for hands on workshop designed to tackle your current operational issues and set you up for a profitable 2012.
Click on the image to register and reserve your place and see more details below:
Register now, space is limited to the first 75 applicants! (only $99!)
To reserve a reduced-rate room in the Phoenix Park Hotel for either Monday or Tuesday night, click here.
For more information, contact Brendan Barry at 571-296-8572 or bbarry@irishbusinesssolutions.net
New analytics for Facebook’s ‘Insights’
We wanted to make sure everybody was aware of recent updates Facebook has made to its hub for analysis. Page Insights, which helps Facebook users to track information related to domain clicks, apps and referrals, has added several new features.
Mashable published a nice overview of the changes, but the most important new feature is that admins can now access metrics for the algorithms Facebook uses to determine what content gets preferred placement in the News Feed.
Facebook has also added a metric for what stories are being talked about and shared by users, and one that looks at the reach of a certain posts.
(Facebook)
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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