Quick Video: 3 Tips for a Successful Social Media Campaign

I was recently interviewed by Sean Finter, CEO of Barmetrix on the topic of successful social media campaigns.

Check out the quick video below for my top three tips:

Irish Pub & Restaurant Workshop – January 2012

If you run an Irish Pub or Restaurant in the US, then you won’t want to miss this upcoming workshop in January in Washington D.C. I’ll be speaking there alongside a great lineup of speakers and vendors for hands on workshop designed to tackle your current operational issues and set you up for a profitable 2012.

Click on the image to register and reserve your place and see more details below:

Register now, space is limited to the first 75 applicants! (only $99!)

To reserve a reduced-rate room in the Phoenix Park Hotel for either Monday or Tuesday night, click here.
For more information, contact Brendan Barry at 571-296-8572 or bbarry@irishbusinesssolutions.net

New bar still under construction? It’s not too soon for social media

There are few things as stressful and time consuming as opening a new restaurant or bar. You are essentially balancing the pressure of moving with what is a major change in your business. Free moments are going to be few and far between.

But don’t use that easy excuse to ignore the opportunity to build the foundation of your social media presence. It may seem to be low on the priority list as you are wrangling vendors and eying budget, but this a critical time for the social media component of your marketing strategy.

Read more..

The next wave of marketing for bars & restaurants

You can’t have missed it. Marketing has changed forever. Many of you reading this blog post, found me originally through LinkedIn, Facebook or Twitter. If you hadn’t, you might never have known I existed! Well, I’m glad you found me. In any case, the same methodology applies to YOUR business. If you’re not finding new and creative ways to get in front of your customers, you’ll stagnate and die. There’s no point in sugar coating it for you.

Earlier in the week I sent out a Tweet highlighting the greatest use of Twitter by a Restaurant ever. This incident has gone on to be highlighted by most major news organizations, newspapers as well as lighting up the web. Well, why don’t you see for yourself  by checking out the video below. What you need to realize is that THIS is the future of marketing. Ignore it and be left behind.

Take a seat for Twitter 101

New technology can be scary. Not quite “My son brought Snooki Polizzi home for Christmas dinner” scary, but it’s definitely an arena where apprehension occasionally rears its ugly head.

In an effort to assuage those icky feeling with regards to one of social media’s biggest and most valuable platforms, we’ve decided to provide a quick tutorial for Twitter. It won’t have every answer, but it’ll be enough to get you up and tweeting with limited cries for your mamma. Read more..

Case Study: Pulse Nite Club

It’s easy to get caught up in the social media hype and feel as though your bar or restaurant is getting left behind. That being said, many bars and restaurants seem to be using social media just to say that they are online, and they aren’t really getting anything out of it.

Social media does take some time and effort, but with that should come positive results and increased business.

Read more..

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