Quick Video: 3 Tips for a Successful Social Media Campaign

Posted by barblog on Jan 27, 2012 in Social Media for Bars, Web/social media | 1 comment

I was recently interviewed by Sean Finter, CEO of Barmetrix on the topic of successful social media campaigns.

Check out the quick video below for my top three tips:

New site helps pair your cocktails with your tunes

Posted by ianmara on Dec 7, 2011 in Web/social media | 1 comment

File this under the category of: ‘Things to do on your off-day or after closing up the bar.’

Those of us who enjoy a cocktail (or five) now and again know that music usually makes it way into the experience at some point. Whether it’s listening to the jukebox or picking an iTunes playlist for your friends at a party, song and spirits are usually kindred . . . well, you know.

All of which makes the new website Drinkify a particularly cool concept. Unveiled in November, Drinkify provides (usually serious) drinking suggestions to go with the music you are listening to. Or in this case, what you tell it you are listening too.

For The Who, Drinkify recommends a bottle of Red Stripe garnished with a glow stick, for Paul Simon it says pour six ounces of whiskey on the rocks, and of course for Snoop Dogg the site goes with gin and juice.

You’ll find some off-the-wall suggestions in there – the Bob Marley idea will almost certainly get you arrested – but for the most part the site does a decent job of entertaining, even if every drink isn’t practical. At the very least it’s a chance to have a some fun, either at home or behind the bar with staff after hours.

(Drinkify)