WHAT A GREAT OPPORTUNITY TO GET YOUR BUSINESSES
READY FOR A BUMPER 2010 WITH OUR 7 DAY ROADMAP TO A PROFITABLE YEAR
DAY 5 - Identify & Implement Your
Promotions
We're getting more and more requests for
ideas on how to increase business in these difficult times. One thing is
for certain: The game has changed and it's time to start thinking
differently about how to grow your business. After all, doing the same
thing over and over again without signs of growth is not going to keep you
in business very long. These 10 Low Cost Ideas will help you get the ball
rolling.
“Become a Bartender” Night
Make the most of the quiet nights by offering bartending classes. More
suited to city centre locations and areas of higher populations, running a
bartending class could include showing “students” how to pour a pint, how
to make certain cocktails, learn a little about serving wine etc. You
could charge a small fee to cover the costs of all the drinks and the
chances are that your “class” will stay afterwards to enjoy a few more at
full price! This is an ideal offering in a tourist area where you can show
tourists how to pour a pint of Guinness.
Free Menu Tasting
Advertise a free menu tasting when introducing a new menu (or simply when
you re-introduce your current menu…). Have taster size portions of your
menu available on trays around the bar for a few hours and mingle with the
customers getting feedback about the food while your bartenders keep the
drinks flowing. Your regular customers will love it and you’ll introduce
some new customers to your menu and bar, all for the cost of a few trays
of food that’s already in your fridge.
Beer Tasting
Most of your beer drinking customers will be accustomed to their regular
pint and won’t “chance” a different variety very often. Make it easy for
them to broaden their horizons by hosting a beer tasting event. Include
regional and microbrew varieties, especially those served by the bottle
which will normally have a higher margin than your draught products. You
might find that some of your customers will switch their allegiances to
other varieties after the event and you will also have had the chance to
bring new customers into the bar with this promotion.
Television Nights
Make the most of midweek by identifying a popular television show and
making an event around it. Bring in popcorn (salty foods make people
thirsty…), arrange the chairs like a living room around the tv, offer
table service so the customers don’t have to leave their chair and make
sure everyone can hear and see the television. Your bar could quickly
become the place to go to see favourite tv shows.
Charity Events
Offer your bar up for a fundraiser or any event your local charity would
like to host and throw in a few free trays of food and tea and coffee. Ask
that your bar details be included on all of the charities literature so
that you can benefit from the cross promotion. Choose the charity
carefully so that you don’t end up hosting an underage children’s event in
a bar at night. The bigger the charity, the more members likely to turn up
and buy from the bar…
“Reeling in the Years” Nights
Bar Owners in Cork have joined forces to create and run
www.decadesfestivalcork.ie which means that on different nights during the
festival, all pubs will have a theme for a past decade such as the 50s or
60s. On those nights all bar staff will dress in the attire of the era,
music from that era will be played, the bars will be suitable decorated
according to the decade. Bars outside of Cork could replicate this idea
easily in their bar and encourage customers to get involved.
Running an off the wall sports tournament
Consider hiring a foozball table or air hockey table for a week and run a
tournament for your customers. Ask your suppliers to donate a prize or
two. Run the tournament midweek with the final at the weekend. The more
unusual the better!
Beverage Familiarisation Week
Team up with suppliers to run events around their particular line of
drinks. For a certain week, create cocktail specials, menu items using the
beverage, tasting events and giveaways to get more people through the
door. Most suppliers will be happy to provide the beverages to cover the
promotion as long as you come up with a unique enough set of promotions
and ideas to promote their drinks.
Get Online – Today!
Get involved in all of the social networking sites on the Internet, and
then use these sites to generate interest in upcoming events or in
upcoming drink specials. It is not necessary to create your own website
because the major search engines will find your social networking sites
very easily, but it can enhance the experience for your customers if you
do have a fully interactive website. Let customers post pictures on your
website to remind everyone of the great time they had in your bar, create
a message board forum that allows you to interact with your customers, and
create an email list that you can use to keep your customers updated on
upcoming events. The internet allows you to stay in constant contact with
your customers, and you should use this to your advantage.
Try to Break a World Record
A bar in the UK recently garnered a significant amount of press attention
by trying to break the lesser known record of the most smurfs in a bar at
any one time by asking all of their customers to dress up in smurf
costumes. What crazy world record could you try to break? Let your local
radio and tv stations know about your efforts and you might find a bar
full of smurfs makes a lot of financial sense for you too!
Helpful Marketing Toolkit
DOWNLOAD:
Facebook & Twitter for Bars & Restaurants Explained
How to build a following of
fanatical customers to your bar or restaurant while reducing your
advertising spending. We show you everything you need to know about
Facebook and Twitter in this 35 page exclusive booklet designed for Bars
and Restaurants.
Click here for more>>
What your Signage Says What does the sign above your door really say
about your business? Unless your business attracts all of its customers
through word of mouth and very few do, it is important to get the
message above the door or outside the gates right.
more>>
The marketing plan should be the
blueprint for all the activities of the company for the year ahead. By
concentrating on the most productive areas you will also achieve an
increase in profits!
A company’s Business plan should
involve all areas of the company including manufacturing or
operations, finance, personnel, information, technology,
premises/property.
The most important starting point is
to carry out a review of “Where are we now?” This is popularly
known as the SWOT Analysis: Strengths, Weaknesses, Opportunities
and Threats.
Each day, we will put another piece of the puzzle together so that
by the end of the 7 days, you will have identified your goals, overhauled
your business and relieved the stress and burden of the coming year by
having a clear, actionable plan together with the roadmap that will take
you exactly where you want to go.
Each day for 7 Days, you'll get:
A
Video Strategy Overview
I will bring you a new video every
day with instructions on how to achieve your strategy for that day. I will
talk about the overall strategy as well as breaking down each step needed
to reach that goal. You will hear about the tactics needed to achieve that
strategy and mention the particular tools that you can use to ensure your
success.
A
Step by Step Plan to Follow
Accompanying each video will be a
step by step plan that you can easily follow and tick off as you progress
through the plan. You'll be able to ensure you have each step completed
before beginning the next day.
Access
to all the tools in our toolkit that you will need for your strategy
As you can imagine, you're going to
need many tools and templates to help you in your planning. We've taken
care of that for you with links to every tool you'll need on our websites
and elsewhere.
DAY 1
P - Picture the Prize Only by seeing the end
goal and your reason "why" will you be able to set your goals in place.
Use our tools to execute your plans for 2010.
DAY 2
R - Review & Reveal the Bar
Costs & Profits On average, members of Barkeeper obtain a
higher percentage of their revenue from the bar than any other area. With
this in mind, we will show you how to identify the cost base in the bar,
seek out new streams of revenue and maximise the potential of this key
revenue centre.
DAY 3
O - Organise & Optimise the
Kitchen Don't ignore the kitchen. With so many
expensive ingredients and potential for losses, we show you how to set up
a complete kitchen management program so that at any time you will know
whether you're profitable or not. Essential stuff.
DAY 4
F - Fire or Focus your staff Whether you want to believe it or not, some
of your staff will prevent you from achieving your goals. We'll show you
how to get rid of the staff that don't fit in with your plan while
focusing those staff members you want to keep on the goals ahead.
DAY 5
I - Identify & Implement the
promotion and marketing plan Nothing will happen without telling people.
We'll show you how to attract customers to your business, build a
marketing and promotion plan for the year and take advantage of relevant
events in your area.
DAY 6
T - Taking advantage of
existing Customers and get to the next revenue level Once you have attracted customers, we'll show
you how to increase the average spend, upsell additional items, cross sell
related products and get more bang for your marketing buck!
DAY 7
S - Sealing the deal -
Achieving Business Excellence By day 7, we'll have shown you how to analyze
your business, optimize it's financial performance and attract more
customers. Next it's time to achieve business excellence-the factor that
will keep these customers coming back again and again. Without excellence,
you're just lost in the crowd.
If you have any questions about this roadmap, feel free to email me
directly at barry@barkeeper.ie
The
Difference Between Marketing and Advertising
A
Video Strategy Overview
A
Step by Step Plan to Follow
Access
to all the tools in our toolkit that you will need for your strategy