Need More Customers? Host a Wine Tasting!
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Many bar owners steer away from offering more than a handful of quarter bottles of wine or the occasional wine by the glass due to lack of knowledge or experience with this drink of the Gods. However, ignoring the opportunities that wine offers your business means you could be turning away business without even knowing it.
One way to increase your customer numbers midweek or during the slow season is to host a wine tasting event. Now I know what most of you are saying: “We don’t know enough about wine to host a wine tasting”, or “I wouldn’t know where to begin…”!
But before you knock this idea on it’s head, consider the following:
1. A Wine Tasting Event allows you to create awareness in the community of your wine list and drinks menu. You may end up introducing new customers to menu items they never knew about before.
2. It allows you the opportunity to fill the bar with thirsty wine enthusiasts on nights where you would otherwise be quiet. Tuesdays or Wednesdays might suit to hold an event like this.
3. It positions you as an expert in the wine field and builds trust in you and your bar. If customers get a lot of value, the laws of reciprocity dictate that they will want to give something back, perhaps that means they’ll come back and spend more money or feel obliged to tell their friends about the bar. In any case, value never goes unnoticed.
4. It rewards existing customers with “something for nothing”. Don’t forget ablout the regulars who put money in your pocket every other night of the week. Get their “buy-in” too and they’ll appreciate feeling involved.
5. It can create a following of new customers keen to return again and again. What have you got to lose?
6. It can be sponsored by your wine suppliers and thus end up costing you nothing. New vendors trying to get your business will happily step up to the plate for this one. For the cost of a few bottles of wine, they might have your business for years!
With these benefits in mind, we have created the ultimate booklet to guide you through every step of the process from planning to execution and this is available in our Bar Owner’s Community and includes the following sections:
Introduction — Wine Tasting.
About Wine.
Different Types of Wine.
Production.
Uses of Wine.
Glassware.
About Wine Tasting and the Different Ways.
How to Taste Wine.
How to Host a Wine Tasting Event.
How to Serve Wine.
Conclusion.
By the end of this instantly downloadable ebooklet, you will be able to confidently host a successful wine tasting event and maybe even turn this opportunity into something that becomes a regular event for new and existing customers.
Cheers!
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After 4 years of wine events we have learned alot. We now title each event as a wine class of some sort. We found that most people are intimidated when it comes to wine. So they tend to shy away in fears of not being able to keep up with the wines. We have found that emphasizing that we will teach them all they need to know work great. As soon as we changed the wording our events doubled overnight. And just as you said Barry people we are the experts and people want to learn from us.
We have also cultivated a very successful beer event following. Craft beer lovers will come out from all over rain, snow or shine for a decent craft beer event. Especially when a rep shows up from the brewery. These guys are paid to represent their product and with proper planning they will be happy to conduct your event with giveaways.
And most of these wine/beer companies will post your event on their website and send it out in e-mails. That means new customers.
The bottom line is that customers want an experience from us experts.
Most wine vendors would gladly do a wine tasting for the customers of a bar or restaurant;especially if that establishment already carries their product,or will in the future. It doesn't always have to be free, you can charge a nominal amount & neither the business or the vendor has to lose money.You could also use an independent consultant who may have a more diverse knowledge of wine than the vendor.Once you get the wine tasting part down, the next logical step would be a wine & food pairing. Lots of work but customers love it!! Prosit, Gerd
Need More Customers? Host a Wine Tasting! http://tinyurl.com/ybdm6jl
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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