Ohio Bans $150-a-Bottle Beer
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It is banned in Ohio and 12 other states and sure doesn’t come in a six-pack.
The maker of Samuel Adams beer has released an updated version of its biennial beer Utopias.
At 27 percent alcohol by volume and $150 a bottle, the limited release of the brandy-colored Utopias comes as more brewers take advantage of improvements in science to boost potency and enhance taste.
Is it the right time for a beer like this? Who can afford it? Seems to me to be more of a publicity stunt than a viable product.
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
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Is this a publicity stunt ? SURE
Is Jim Koch the savviest beer marketer since Mike-AB-Roarty? YOU BET
Will a regular punter buy this in a package store? NO WAY
Will a group in a bar chip in to share a singular beer experience? GOOD CHANCE
Seriously, aside from collectors, experiental marketing is the way to go.Granted folks willing to chip in $20 for a small sample are thin on the ground even in NYC. It will get people talking and isn't that what Jim wants for Christmas.
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