Twitter-mania took over the world in 2009. You couldn’t move without hearing a mention of a tweet or a new business or celebrity using the social media platform. The trouble is, too many bars, restaurants and businesses jumped on the bandwagon too quickly, long before they understood how the platform worked and instead have wasted countless hours tweeting the wrong tweets, following the wrong people and making countless mistakes in the process. It seemed like the advice to listen, listen, listen then act wasn’t followed by new adopters of the service in many cases this year.

A few examples I have come across include the hotel with 150 followers (mostly spam followers) that was tweeting special offers 50 times a day. Who was listening? Did the spam followers care? What about the business that did nothing but post links back to their services on their website? Do you think that people use twitter to get more sales pitches or advertising? Highly unlikely.

The key message that many businesses seem to have overlooked is that Twitter is an ENGAGEMENT & SOCIAL platform. That means you have to engage and you have to be social. You have to talk to customers, share interesting links, photos, videos, images and keep an eye on comments about your brand.

You’ll know you’re heading in the right direction when your followers start to reply to you, retweet you and engage with you. Until this is happening, you’re doing something wrong.

If you’re not sure how well or how poorly you’ve been using Twitter, you should check out this great free online Twitter Guide for Businesses before you waste any more time!

Follow me on Twitter: @manageyourbar

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