Advertise Where Your Customers Are Looking
Sometimes a little creative thinking about where your place your messages or advertisements might yield some great results. Even the men’s restrooms can be an unlikely billboard! Have a look at where Spagio Wine Cellars, in Grandview, Ohio chose to advertise some seasonal promotions:
Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising
These Vodka Ads speak for themselves. Nothing I can add here!
Click Below To See the Rest of These Great Ads
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How Trust can help your customers buy more from you
I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:
Tweet your Way to Hawaii
I came across this promotion which, although it’s the first of it’s kind that I’ve seen, I know we’re all going to see a lot more of them. Marriott Hotels in Hawaii are running a competition to win a trip to Hawaii in return for promoting and publicizing the competition to your Twitter followers and Facebook friends. I imagine that over the coming weeks, this competition will have been seen by millions of people AND the Marriott Hawaii will have built a database of millions of email addresses to advertise to in the future.
Click to Enlarge
This is where the money will be made as we move into a new era of advertising and online social interaction. The reach this competition will have for the investment made will be far greater than anything they could do on television for the same reach and return.
Similar ideas you could implement in your bar or restaurant include:
- Free drinks to the first 10 people to retweet a particular message on Twitter
- Free entry to an event to the next 10 new fans on your facebook fan pages
- Bring in ten of your friends and you drink free
- Prize to the first person into the bar to say “I won, I won”
- Prize for the next person into the bar wearing a pink sweater.
- the list is endless.
Get creative and remember, in it’s simplest format, a promotion like this need cost no more than your time and a prize.
I'm Barry Chandler and I'm The Bar Blogger. I've been involved in the bar and hospitality industry for 16 years. From Bartender to Bar Manager and from Food & Beverage Controller to Small Business Owner, I have worked with more than 500 bars in the last five years to help them streamline their costs and run a more profitable business and more than 800 bars and clubs use my Management Toolkit which can be accessed at ManageYourBar.com.
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