The most popular Facebook pages

Posted by ianmara on Nov 1, 2011 in Bar Marketing | 0 comments

Everybody loves a good poll, right? Allfacebook.com has posted an “engagement ranking,” and here are the top pages listed in order of interactions. Total fans are listed in parentheses.

1. Jesus Daily (9.8 million) – 3,774,532

2. The Bible (8.2 mil) – 1,454,124

3. Dios Es Bueno! (4.5 mil) – 1,85,467

4. Justin Bieber (37 mil) – 1,330,059

5. Real Madrid C.F. (20.7 mil) – 1,182,868

(AllFacebook)

Great restaurant and bar Facebook pages

Posted by ianmara on Oct 27, 2011 in Bar Marketing | 0 comments

There are definitely common traits shared by the best Facebook fan pages. They look good, are filled with useful information and provide an opportunity for the business to interact with its customers. In no particular order, here are a few fan pages we think those of you in the industry should take a close look at:

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P.F. Changs

Why we like it: Eye-catching tab graphics, effective use of tabs, consistent fan interaction.

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Read more..

The importance of smart phones to your social media efforts

Posted by ianmara on Oct 21, 2011 in Bar Marketing | 0 comments

There’s just no way around it: Despite the best efforts of those nerds at Research in Motion, surfing the internet with a smart phone isn’t as quick or efficient as using a laptop or desktop computer. Between fat fingers and Flash compatibility it can sometimes feels like performing a task on your phone takes 2-3 times longer than on a computer.

And because of that reality there may be a tendency to only update your bar’s social media pages when you have time to fire-up the big machine in the back office. We’re here to tell you that using your phone is an absolute must when it comes to the day-to-day business of maintaining an effective social media presence.

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Could Facebook cost your bar your license?

Posted by barblog on Jun 21, 2010 in Bar Marketing | 0 comments

Believe it or not, this is exactly what happened to a bar in Massachusetts, at least for a three day period anyway. It seems that neighbors of the bar noticed promotions on Facebook that were in contravention of the local liquor laws, however the bar owner tried in vain to defend himself by claiming that a former “rogue bartender” posted illegal “drink till you drop” and “free shots for ladies” promotions on the bar’s Facebook page without authorization!

“It’s not believable to me that one person in that establishment was doing all of these postings without other managers knowing about it,” said Selectman Bob Jackson, adding that the Facebook posts “were very detailed and happened repeatedly. “I don’t find it credible that only one person was doing that,” he added.

You can read more about the story here, but it’s clear that Facebook is no refuge for illegal promotions and the long arm of the law has a way of finding you be it online or offline!

Moral of the story? Establish a strict Facebook Policy for your staff when representing your bar and if in doubt, forget about it, try something less risky…