Is your promotional prize enough to get the job done?

Posted by ianmara on Aug 13, 2011 in Bar Marketing | 2 comments

Weighing the cost of complimentary or discounted items against the value they serve marketing your business is a tricky business. The “2-for-1 Maine Lobster on Days Ending in ‘y’” special isn’t going to help your bottom line, but you won’t get much out of “Free Pint Glass Rental With Every Beer,” either.

In social media the name of the game is making sure the special is appealing enough to drive customers first to your social media platforms, then to your place of business. With sites like Facebook and Foursquare, communicating with customers is the goal. And that obviously can’t happen without anybody to participate.

Buffalo Wild Wings, a client of ours based in the Dayton, Ohio area, offered six free wings for customers after their first Foursquare check-in. For six weeks the response was minimal. Then the restaurant tried giving away 12 wings. The difference was immediate and dramatic. Participation more than doubled and the impact was felt with larger crowds and more customer interaction.

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Five great ways bars and restaurants are using Foursquare

Posted by barblog on Feb 4, 2011 in Bar Marketing | 0 comments

Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.

Foursquare boasts over 5 million user since its 2009 launch. Tens of thousands of venues are currently implementing special offers through Foursquare.

There are endless opportunities for unique deals on Foursquare that will keep your customers coming back and bring in new faces as well.

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Are you preventing your customers from promoting your Facebook page?

Posted by barblog on Feb 2, 2011 in Bar Marketing | 1 comment

Encouraging customers to tag themselves in photos on your Fan Page is one of the easiest ways to encourage interaction and engagement.

Tagging is a way for users to identify themselves in photos. Once someone has been tagged in your photo, it will appear on their profile as well. More tagged users means more people are likely to see your photos.

There’s just one problem: Facebook automatically restricts fans from tagging photos on a Fan Page.

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The biggest mistake you can make when running a Promotion

Posted by barblog on Aug 6, 2010 in Bar Marketing | 0 comments

Running Promotions isn’t easy, but there is a formula as you have seen from the last couple of videos in the promotional series. In this video I will show you to avoid the biggest promotion mistakes.
By the way, 180+ promotional Strategies and some AMAZING bonuses are now on sale and you’ll find details of the Bar Promotion Toolkit by clicking the image below:

bar promotion ideas, bar marketing

Download: Bar Promotion Planner

Posted by barblog on Aug 2, 2010 in Bar Videos | 1 comment

As promised last week, I am bring you a great free tool today: A Bar Promotion Planner that makes use of the “Fill Your Bar Formula” detailed in the last video.

This great Planner will help you plan, promote and build traction with each and every promotion.
In addition to the Bar Promotion Planner, you’ll also find my second video below with instructions on how to use the formula to build your community and gain traction in your business starting today.


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