Due to the great response to our last webinar on Facebook Strategies, (see below) which was attended by almost 400 bar and restaurant owners, we have put together a similar webinar focused on Twitter strategies that bars and restaurants can easily use to attract more customers and build loyalty among their current customer base:

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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Twitter.

Date: Monday October 3rd 2pm EST, 7pm London/Dublin time

Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121

Over the course of an hour or so, he will demonstrate in depth:

1. An overview of Twitter and what it means to bars & restaurants
2. Understanding the Twitter language, terms and commands
3. How to know if Twitter is being used in your town or by your customers
4. How to add twitter into your current marketing strategies
5. How to grow your Twitter following
6. How to leverage Twitter to see what your competitor’s customers are saying about them
7. What content to post, when to post it and how often to post it
8. How to attract new customers in the door using simple twitter strategies
9. How to use Twitter to improve your customer service
10. How to use Twitter to resolve complaints through Twitter
11. How to leverage Twitter to allow you proved amazing customer experiences: the WOW factor
12. How to track & Analyze your success with Twitter
13. What tools to use to manage Twitter most efficiently in your bar/restaurant

    Much much more…

Barry will also answer all of your questions during this live online event. You’ll be able to see Barry’s computer screen as he demonstrates different examples and covers each point in depth.

All you need is a computer with speakers to watch and listen or if you just want to hear the audio, you’ll be able to call-in and listen too.

Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121

Feedback from previous webinars:

You can’t have missed it. Marketing has changed forever. Many of you reading this blog post, found me originally through LinkedIn, Facebook or Twitter. If you hadn’t, you might never have known I existed! Well, I’m glad you found me. In any case, the same methodology applies to YOUR business. If you’re not finding new and creative ways to get in front of your customers, you’ll stagnate and die. There’s no point in sugar coating it for you.

Earlier in the week I sent out a Tweet highlighting the greatest use of Twitter by a Restaurant ever. This incident has gone on to be highlighted by most major news organizations, newspapers as well as lighting up the web. Well, why don’t you see for yourself  by checking out the video below. What you need to realize is that THIS is the future of marketing. Ignore it and be left behind.

Guest Post by Catherine Murray
of Photo Kitchen

Does your website have a virtual tour? Well, it should!

Potential customers are less likely than ever to show up to your establishment without having scoped you out first. They’re now going online to research the best places to go for the right occasion. For example, if I’m researching places to meet a client, I’m looking for somewhere quiet, bright, and convenient. Fearing I’ll drive right by the location, I’ll look for exterior photos to see if the business is located in a strip mall or on a busy street. The more I know, the less likely I’ll be to end up lost! Maybe I’ll look at the interior photos to know if there’s ample seating and appropriate lighting.

In contrast, if I’m choosing a bar for my best friend’s Bachelorette Party, I’ll be looking for photos that represent the style of the bar. Is there a dance floor? Are they packed with people having a good time? Customers often imagine the experience they will have, which leads to expectations. If they’re expecting a casual neighborhood bar but instead get a multi-level techno bar, they’re not going to be a happy customer. Don’t set yourself up to fail. Attract the right customers for the right occasion and you will get better reviews and more repeat customers.
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When having your space photographed, consider your target market and the purpose the photos will serve. Maybe you could advertise your “Live Band Thursdays” and “Sushi and Sake Sundays”. You could have a different photo for every day of the week!

To gather ideas, pretend you’re giving a one-on-one tour. Walk around and point out all the things you love about your bar. Accentuate its best features, like the large patio bar or the recycled glass counter tops. Communicate to your customers all the possible ways your location could fit their needs.

While it’s easier to photograph an empty space, it may not be appropriate for your marketing. If you do choose to photograph when there are customers, make sure the photographer gets individuals to sign model releases to avoid legal ramifications. You might even consider hiring models or bringing in friends to be photographed to avoid any misunderstandings with customers.

The Web isn’t the only place to utilize photos. They’re also great for print advertising, fliers, posters, and in the press. And while photos are important, video might be another option for you. Hearing the music thumping and seeing the people dancing can be very enticing. Just take a look at this awesome video on The Little Bar’s website!

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Catherine Murray is the owner of a food photography company based in Columbus, Ohio. With 7 years of experience in the Photo Kitchen, photography industry and a 7-year history in the restaurant industry, she expertly creates photos good enough to eat.

Latest recommendation?

“After viewing some of your amazing food photos, I immediately went to the kitchen to prepare a snack.”

If you’d like to learn more from Catherine, she’ll be speaking at the Better Your Bar Workshop next Monday!

Guest Post by Dave Magrogan
CEO of Kildares Irish Pubs

“Decisiveness is a characteristic of high performing men and women. Almost any decision is better than no decision at all.” – Brian Tracy

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BE DECISIVE!

You achieve any goal more rapidly when you become more decisive. Making powerful, important decisions, and eliminating the clutter makes you more focused on your goals. When you make clear decisions, you become laser focused on charging at it. You get closer to your goal and your goal gets closer to you.  Making a decision moves you from doubt to action!

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“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” – Vince Lombardi

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GET SERIOUS!

When you get serious about achieving your goals you naturally eliminate distracting people, opportunities and situation. When you have a serious plan you don’t get caught up in the small stuff, you ignore the drama and you get to work on the solution. Serious people make things happen. A serious Rhino is unstoppable! Don’t let negative people and non productive projects take you off of your charge! Be serious about your goal and give it top priority in your life.

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“There’s a difference between interest and commitment. When interested in doing something, you do it only when circumstance permit. When you’re committed to something, you accept no excuses.” - Ken Blanchard

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MAKE A TOTAL COMMITMENT!

To fast forward to your goals you need to make a burning commitment to achieve them! Every day and every night you need to be moving towards your goal. It takes precedent over everything else. Your commitment to your goal prevents you from watching TV, falling off course, and getting overwhelmed.  Commitment to a goal means at times nothing else matters. It keeps you moving forward at all times.

The Rhinos who are out there charging and rapidly achieving their goals are decisive, serious, and committed.  If you really want to achieve your goals, you need to start doing the same!
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If you dream of being an author, then join me when I speak at Author 101 May 22 and 23rd in New York City. This seminar is the ultimate event if you want to write a book, get published or learn how to market your book.  CLICK HERE to buy your tickets!

Charge!

Dave

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Dave Magrogan is the CEO of Kildare’s Irish Pubs, Doc Magrogan’s Oyster House, Two Men and a Truck Moving Company, Mas Mexicali Cantina and Rhino Living Consulting and Training Group. By clearing the mental clutter, using his subconscious mind, applying the “Laws of the Jungle” and setting big, audacious “Rhino” goals, he has built a 20 million dollar empire in the US in just a few short years! Check out Dave’s website HERE to find out how Rhino Living can help you!

Guest Post by Dave Magrogan
CEO of Kildares Irish Pubs

Charge!

Dave

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Dave Magrogan is the CEO of Kildare’s Irish Pubs, Doc Magrogan’s Oyster House, Two Men and a Truck Moving Company, Mas Mexicali Cantina and Rhino Living Consulting and Training Group. By clearing the mental clutter, using his subconscious mind, applying the “Laws of the Jungle” and setting big, audacious “Rhino” goals, he has built a 20 million dollar empire in the US in just a few short years! Check out Dave’s website HERE to find out how Rhino Living can help you!

It’s easy to get caught up in the social media hype and feel as though your bar or restaurant is getting left behind. That being said, many bars and restaurants seem to be using social media just to say that they are online, and they aren’t really getting anything out of it.

Social media does take some time and effort, but with that should come positive results and increased business.

The Brief:

Pulse Nite Club was looking for a cost effective way to build anticipation for the grand opening of a night club in the Oregon District of Dayton, Ohio.

The Strategy:

We created a Facebook business page and Twitter account to build Pulse Nite Club’s social media presence online. A Facebook Ad campaign, targeting 21-45 year olds in the Oregon District of Dayton, Ohio, was implemented to attract users to the new page.

After creating a social media presence, we customized each page. The Facebook page included a customized landing tab that was the first thing seen by Facebook users upon visiting the page.

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We executed a social media strategy a month in advance of the opening. Starting on February 16th, the strategy encompassed a mixture of interactive questions, updates on anything from drink specials to a newly hired DJ, and even a featured countdown until the grand opening.

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Numbers:

In a span of three weeks from February 16th to March 11th, Pulse Nite Club went from no fans to 450 fans on their opening night.

February 19th to the 20th saw a jump in daily interactive users from 0 to 56. The number of fan comments went from zero per day to 32 per day on opening night, with a total number of 344 daily active users.

From opening night on, at least half of the people who were fans of the page continued to interact daily.

Results:

On opening night, Pulse was at full capacity with little non-social media advertising. One Facebook fan commented that when she left at 1:00 a.m. the night of the grand opening, there was still a line out the door to get in.

Customers continued to interact with the page daily. Any inquiries regarding drink specials, cover charges, and hours of operation were directed toward the Facebook page. With a quick response rate to customer comments and concerns, customers quickly came to see the Pulse Nite Club Facebook fan page as a customer service area.

After the grand opening, the fan page was tagged in reviews posted by Facebook users. Fans were coming back to the page to share their experience with Pulse, as well as other users.

If you’d like to set up a similar campaign or are looking for some direction on Social Media to drive sales in your business, then give Barry and the team at Interactive Hospitality a call on the number below now.

Guest Post by Dave Magrogan
CEO of Kildares Irish Pubs

“If one advances confidently in the direction of one’s dreams, and endeavors to live the life which one has imagined, one will meet with a success unexpected in common hours.” Henry David Thoreau

Hello Rhinos!
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Today’s blog is all about establishing your MISSION STATEMENT—your personal mission statement and/or your professional mission statement.  I had an exciting three days last week speaking to 200 Irish pub owners from all around the world.  It was truly a great experience and we welcome those pub owners to Rhino Living and their first weekly email!  For all of those pub owners, this mission statement exercise is great to do with your staff and management.  Every business owner on this email needs a clear, compelling, and passionate mission statement that is shared with the entire company on a regular basis.
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“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” –Ralph Waldo Emerson

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Many people go through their entire life lacking the clarity and the drive to live the wonderful successful life they are entitled to!   They bounce through life allowing life and circumstances to happen to them rather than grabbing life by the horns and charging at it with a vision that is crystal clear!  Establishing a mission statement personally and professionally allows you to keep charging and keeps you focused on the turbulent path to success.  Success is not easy. It is not a straight line. It is a zigzag of success and failures. Your mission statement is there to keep you charging in the right direction. When you hit a bump and you get off course, you get back up and start charging at your mission statement! People with a clear mission statement, clear core values and written out goals will achieve success faster, eliminate distractions, and prevent burn out!  They will charge confidently and passionately towards their dreams!

Before you think a mission statement is some pie in the sky concept that isn’t practical I want you to think of RHINO STYLE mission statements!  In the book, “Built to Last,” James Collins talks about a “BHAG,” a big hairy audacious goal! According to Collins, a “BHAG” is clear, compelling, and serves to unify a focal point of effort with a clear goal or finish line.  Examples of big hairy audacious goals: A computer on every desk in every home in America, running Microsoft software.  Another example is Amazon with Kindle:  Every book ever printed, in any language, all available in less than 60 seconds.  Those are both rhino-sized goals!
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“You cannot make it as a wandering generality. You must become a meaningful specific.” Zig Ziglar
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What is your big goal going to be? How can you set clear goals without a clear mission?  You can’t!   There is a reason you are here. You have something exciting to achieve in your life. Success is waiting for you; you need to decide what you want.  A better business. Increased sales. To sail the world. Happier relationships. More money in the bank. Your dream job. Your dream home.  All of these things are possible in your lifetime, but you must first decide what you really want and set it in stone. Success is not a matter of luck, accident, or fate.  The first step to getting what you want is to decide what you are living for and what you want to achieve in your life.

You are the captain of your own ship.  It doesn’t matter if that ship is a company or your personal life; you get to decide where to go and how you want to get there.  You wouldn’t just jump on the boat and start sailing.  You would determine where you want to go, when you will get there and you would use tools to stay on course!  Developing your mission statement helps you stay on course, reading this email once a week helps you stay on course, attending seminars and reading success books keep you on course. First, you must decide where you want to go.
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“The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning.” – Mitch Alborn
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Start with the tough questions:

• What do you want to be remembered for when you are gone?
• What services or skills do you want to be known for?
• What can you do that would make you stand out from the rest of the world?
• When you visualize your success what makes you most excited?
• What are you the best at providing?

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Here is the Kildare’s Mission Statement. Every employee in the company has it memorized.  It protects our brand, our customers and our employees. It keeps our company focused on what we want to do best and it reminds our staff why they are in our pub.

“To consistently provide an authentic Irish experience to our guests and to exceed their expectations for quality, service and atmosphere.”

Our big hairy audacious goal was: “To become recognized as one of the top 10 Irish Pubs in the world in 5 Years.” (We were ranked 7th by a major travel publication 3 years ago!) Our latest big hairy audacious goal is to franchise Kildare’s across the entire country.

Utilize these tools and ideas to start putting your own mission statement together.  Do you want to have the best Irish pub in New York City? Then build it into your mission statement and share it with all your staff. Do you want to be the best realtor in California?  Then everyone you come in touch with must know this is your goal.  Do you want to be the best author in a certain arena? Then join me at the Author 101 Seminar (LINK). Do you want to be the best financial planner in your state? Then start building that reputation and deliver exceptional results.
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“The key to success is to focus our conscious mind on things we desire not things we fear.” Brian Tracy
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ACTION STEPS

I am challenging you to rip up your old boring mission statement and write one with meaning, passion, vision and something that excites you! Think about your goals, your ambitions, and the most exciting life you can live and put it on paper!  Focus on what you desire not what you fear!

1.  Decide on your life Mission Statement: What do you want to be remembering when you are 80 years old, what do you want to be remembered for when you are gone?

2.  Make a clear professional Mission Statement: If you own your own company, share it with every staff member, post it all over your office and strive everyday to live your mission statement.  If you work in a company that already has a mission statement share your professional mission statement with your boss, manager and make sure it is congruent with your goals. If the company mission statement stinks, help them rewrite it and energize your company!

3.  Think BIG!  Think of being the best!  Think of giving back!  Remember if you give, love and serve others during your life you will always be rewarded!

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Charge!

Dave

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Dave Magrogan is the CEO of Kildare’s Irish Pubs, Doc Magrogan’s Oyster House, Two Men and a Truck Moving Company, Mas Mexicali Cantina and Rhino Living Consulting and Training Group. By clearing the mental clutter, using his subconscious mind, applying the “Laws of the Jungle” and setting big, audacious “Rhino” goals, he has built a 20 million dollar empire in the US in just a few short years! Check out Dave’s website HERE to find out how Rhino Living can help you!

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Bars cannot grow and cannot survive without having standard operating procedures, systems and policies in place. These allow owners to scale the business and figure out where their efficiencies lie and where they need to make improvements. Bar opening and closing checklists should be part of the standard operating procedure.

The opening checklist sets your staff up for the day. The staff member coming in at the start of the day can follow the procedure line by line and set things up for the next staff member.

Much like the opening checklist, the closing checklist ensures that everything is finished and that all necessary operations are completed for the next morning.

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Once you click on the deals tab, this is what you’ll see.

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