$765 bottle of beer sold in a dead squirrel

Posted by barblog on Jul 23, 2010 in Offbeat Bar News | 0 comments

You’d expect a lot from a bottle of beer costing $765. What you get is 55 percent alcohol — and served in a squirrel.

According to Scottish firm BrewDog, “The End of History” is the “strongest, most expensive and most shocking beer in the world.”

Just 12 bottles were made and the company has already sold out. They will be shipped out to buyers in the United States, Canada, Italy, Denmark, Scotland and England next week.

The dead animals which were used to create the beers’ unusual appearance were four squirrels, seven weasels and a hare. All were roadkill, according to James Watt, co-founder of BrewDog.

Full (Shocking) story here

Brewery launches Tactical Nuclear Penguin: ‘World’s Strongest’ Beer

Posted by barblog on Nov 27, 2009 in Bar Management, Bar Marketing, Bar Service | 6 comments

A Scottish brewery, with a history of controversy, claims to have made the world’s strongest beer!

The drink, named “Tactical Nuclear Penguin” is so strong that it should be served in small measures usually reserved for spirits.

Its maker, BrewDog brewers of Fraserburgh described the 32 per cent proof tipple (or 64 proof) as its “most audacious and ambitious project to date”.

Only 500 bottles of its latest beer have been produced, with half going on sale for £30 each and remainder offered for £250 with a share in the company also on offer.

In a posting on the company’s website, James Watt, the managing director said: “This beer is bold, irreverent and uncompromising, a beer with a soul and a purpose, a statement of intent.”

Tactical Nuclear Penguin from BrewDog on Vimeo.

Read the full story here