4 simple ways to educate your customers about what you sell

Posted by barblog on Jun 23, 2010 in Bar Management, Bar Service | 1 comment

2-3 times a week I make the trip a few hundred feet from my office to Katzingers Deli for my lunch. The deli is an Ohio Landmark steeped in history and for my two cents serves up the best sandwiches in town.

What sets Katzingers apart from the competition (aside from their great food) is how they market the business internally. Here are just a few things they do that you could perhaps replicate in your business:

- While waiting to order in line, we are brought along shelves selling amazing Italian and artisan goodies that we could pick up on our way to checkout.

- There are samples of all their breads on shelves as you enter the deli so that you can purchase a loaf as well as just the sandwich.

- All the tables have tent cards with upcoming events.

- While waiting in line, a staff member never fails to appear with a tray of something else to taste. Today was butter pecan ice cream, yesterday was artisan chocolate and the day before was a goats cheese. Every time they do this I see somebody buy a full version of the sample.

Do you have any opportunities to replicate these simple-to-execute tasks?

I’m not the only fan of Katzingers. Check out what my neighbor Nate Riggs had to say about their amazing customer service here

There are always opportunities to sell more and diversify what your customers seek out. It’s just a matter of opening your eyes sometimes.