Dear Bar Owner, you cannot be serious with that email!

Posted by barblog on Apr 8, 2011 in Bar Marketing | 0 comments

We live in a world where marketing opportunities have become easier and more available to the common man, yet many see this devolved world of marketing  as an easy way to target as big an audience as possible in the hope that “something will work”. Such an effort was never more obvious than when one of my colleagues at Interactive Hospitality received an email from a local bar. I’ll let you read the conversation below and make up your own mind as to whether this is the right way to market your business. For obvious reasons (although I’m tempted not to, I have protected the identity of the bar): Read more..

How To Use Email To Fill Your Bar

Posted by barblog on Jun 10, 2010 in Bar Marketing | 2 comments

I came across this great article in Canada’s Financial Post about how a new bar & restaurant grew their email contact list to over 1000 people very quickly and started building their list before the bar was even fully open.

In a few weeks we’ll be launching a toolkit of 365 Big Bar Promotion Ideas for your bar and a key part of the promotion planning and execution strategy is having a list of customers to promote your promotions to. Without this list, you might have the best promotions in the city, but it will be like shouting about it in the middle of a forest – nobody will hear about it!

Build, build, build your list. It’s the only way to fill, fill, fill your bar!

If you are looking for an email service for your bar, I recommend using Aweber.com. (affiliate link). I use them for all my email marketing and can’t speak more highly of them. You’ll get easy to use templates to send out an email to your list in minutes.