How to remove the fear your customers have

Posted by barblog on Oct 31, 2009 in Bar Management | 4 comments

This is my second post from the hospital today and I came across the sign below on the back of a toilet door of all places!

This is a simple sign that lists a number of testimonials previous patients have submitted relating to their time in the hospital.

Each one is more glowing than the next making you almost want to have any future medical work done right here!

It might not seem like a big deal. But we’ve all been afraid in a hospital at some point. Most fear comes from not knowing. This poster is helping reinforce the message that patients are safe here and others have gone before and lived to tell the tale!

It might just be the message that someone needs to see while awaiting surgery or waiting for news on a loved one.

I mentioned in a previous post how fear is one of the reasons that customers don’t buy from you. With this in mind, my challenge to you is to make a list of all the reasons your customers might be afraid to try what you sell and see what you can do to overcome each objection you think of.

Example:

Objection: Might be too expensive
Solution: Offer a money back guarantee or describe in detail the reasons for the pricing. Maybe the beef is reared locally and there is a story behind the farm and the farmer.

You might fin thy some customer objections are easily overcome, you just have to work our why they are first.

I promise to offer solutions to anybody who posts customer objections for their business in the comment box below.