3 HUGE lessons from the Irish Pubs Global Conference
I’m just back from the Irish Pubs Global Inaugural Conference which took place in Galway, the west coast of Ireland over the last week. Details here at their website, I recommend you check them out.
Now what a conference it was. It brought together Irish Pub owners from around the world, from places as far away as Dubai, Belgium, Scotland, United Kingdom, United States, Australia, Uganda, France…amazing places you’d never think there were Irish Pubs but every corner you turn you’re going to find another Irish Pub somewhere. But what this conference did was it brought together all these bar owners, these Irish Pub owners under one roof. For the first time really and a bit of the conference that I was allowed to be a part of, I was allowed to be speaking at the conference on the topic of how to use social media to fill your bar. Read more..
Video: How To Use All 5 Senses When Sampling Guinness
Who knew that all 5 senses were used when sampling the black stuff? Well there’s always been more to Guinness than just a drink. It’s all about the story, the history, the folklore and the legend.
It’s hard to know what to believe when you hear about Guinness sometimes, but when touring the Guinness Storehouse in Dublin yesterday, this particular part of the story stood out to me! It’s all about using the 5 senses when sampling your pint of Guinness.
Watch the video below:
Blood Donors Lose Pint of Guinness in Ireland
It’s the end of an era in Ireland. Guinness, whose best-known advertising campaign proclaimed that its stout “was good for you”, has scrapped the long-standing tradition of providing free drink to blood donors.
Diageo, its parent company, has decided to abandon the tradition of providing complimentary bottles of Guinness to the Irish Blood Transfusion Service (IBTS). “We felt this style and type of donation was not best suited to us now,” said Grainne Mackin, for Diageo. “Guinness has long stopped promoting the product as medicinal and we want to be in full alignment with our voluntary marketing code. It wasn’t driven by any commercial agenda.”
Paddy Bowler, the director of operations at the IBTS, said it considered offering a free Guinness to every donor by buying the drink itself, but decided against it. “The government is going to lower the blood alcohol limits for drivers,” he said. “So we didn’t feel it was appropriate to supply alcohol at the clinics any more, particularly those down the country.”
Instead, blood donors will be offered a cup of tea and a biscuit, or a non-alcoholic drink, along with small tokens such as a pens, key-rings or balloons for their children.
Guinness sales have been declining in Ireland by about 8% a year, so this move probably won’t help consumption!
The Most Awarded Guinness Commercial Of All Time
Guinness are well known for their advertising but this commercial beat their previous records by scooping the award for best commercial on tv in 2006. I thought it was worth reliving the commercial again!
8ft High Pint of Guinness Ordered by Thirsty Irishman
A Californian bar has poured what is sure to be confirmed as the world’s largest pint of Guinness.
A crowd of 400 people gathered in the Auld Dubliner Irish Bar’s patio in Tustin, California recently to watch the mammoth 900-lb. glass, made of shatter-resistant acrylic, being filled with 2,772 lbs. of beer. Though it has yet to be certified, the feat should earn the bar a place in the Guinness Book of World Records for world’s largest glass of beer.
Though it hasn’t been confirmed by the bar, rumor has it that it was ordered by a very thirsty Irishman who was willing to wait for it to be poured using the traditional 2-part pour….Impressive.
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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