Many bar owners steer away from offering more than a handful of quarter bottles of wine or the occasional wine by the glass due to lack of knowledge or experience with this drink of the Gods. However, ignoring the opportunities that wine offers your business means you could be turning away business without even knowing it.

One way to increase your customer numbers midweek or during the slow season is to host a wine tasting event. Now I know what most of you are saying: “We don’t know enough about wine to host a wine tasting”, or “I wouldn’t know where to begin…”!

But before you knock this idea on it’s head, consider the following:

1. A Wine Tasting Event allows you to create awareness in the community of your wine list and drinks menu. You may end up introducing new customers to menu items they never knew about before.

2. It allows you the opportunity to fill the bar with thirsty wine enthusiasts on nights where you would otherwise be quiet. Tuesdays or Wednesdays might suit to hold an event like this.

3. It positions you as an expert in the wine field and builds trust in you and your bar. If customers get a lot of value, the laws of reciprocity dictate that they will want to give something back, perhaps that means they’ll come back and spend more money or feel obliged to tell their friends about the bar. In any case, value never goes unnoticed.

4. It rewards existing customers with “something for nothing”. Don’t forget ablout the regulars who put money in your pocket every other night of the week. Get their “buy-in” too and they’ll appreciate feeling involved.

5. It can create a following of new customers keen to return again and again. What have you got to lose?

6. It can be sponsored by your wine suppliers and thus end up costing you nothing. New vendors trying to get your business will happily step up to the plate for this one. For the cost of a few bottles of wine, they might have your business for years!

With these benefits in mind, we have created the ultimate booklet to guide you through every step of the process from planning to execution and this is available in our Bar Owner’s Community and includes the following sections:

Introduction — Wine Tasting.
About Wine.
Different Types of Wine.
Production.
Uses of Wine.
Glassware.
About Wine Tasting and the Different Ways.
How to Taste Wine.
How to Host a Wine Tasting Event.
How to Serve Wine.
Conclusion.

By the end of this instantly downloadable ebooklet, you will be able to confidently host a successful wine tasting event and maybe even turn this opportunity into something that becomes a regular event for new and existing customers.

Click Here To Download

Cheers!