Five great ways bars and restaurants are using Foursquare

Posted by barblog on Feb 4, 2011 in Bar Marketing | 0 comments

Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.

Foursquare boasts over 5 million user since its 2009 launch. Tens of thousands of venues are currently implementing special offers through Foursquare.

There are endless opportunities for unique deals on Foursquare that will keep your customers coming back and bring in new faces as well.

Read more..

The 3 steps needed to run a profitable bar

Posted by barblog on Jun 22, 2010 in Bar Management | 0 comments

Over at ManageYourBar.com today I spoke about a recent experience I had in a bar where I calculated the bar was losing $200/hr through theft. This wasn’t a flash in the pan, most bars have a level of theft, but the difference between profit and loss can be how you manage loss and what your threshold is for allowing it to happen at all.

What’s your threshold? The most profitable bars follow three simple steps to maintain their profits

I recommend you head over and get the 3 steps here

Is Your Customer Loyalty Program an “I Hate You” Program?

Posted by barblog on Mar 3, 2010 in Bar Management, Bar Marketing, bar owner | 0 comments

You can’t go into a store, restaurant or bar, book a flight or hotel anymore without being offered free membership of their guest loyalty program. My wallet is now so thick with loyalty cards that I walk at a 45 degree angle to the ground, but at least I know I’m building points everywhere I go!

We’re all suckers for a deal and a loyalty card offers us that promise. The more we spend, the more we save. I think that grocery stores and supermarkets have perfected the system: points added at checkout, and then the choice of redeeming them on future purchases. Simple and effective. Read more..

Video: How To Add A Line Of Defense Against Bar Fraud

Posted by barblog on Feb 20, 2010 in Bar Management, bar theft | 0 comments

We got a question here at TheBarBlogger.com during the week asking us what lines of defense could be added to a bar to protect it from stock loss and one of the areas that the bar owner had not considered was how to account for complimentary/giveaway drinks.

Whatever your policy is (or isn’t…) regarding drink giveaways or discretionary drinks for customers, you need to establish a system that all staff members follow.

This quick video will show you how to establish that system today: Read more..

How to Get More Customers To Your Area

Posted by barblog on Feb 2, 2010 in Bar Marketing | 1 comment