If you’re not measuring, you’re not managing. This old adage is the first thing I learned as a trainee hotel manager. The same is true now for any business. If you want to measure the success of your bar or restaurant, then this simple method that I came across in Washington DC last weekend will help you out.

Today I received an email from a client asking me how they could increase their revenue by 50,000 Pounds (UK) or reduce their costs by 50,000 Pounds UK).

Here is their question and my answer:

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Bar Louie in Columbus have a great head turning talking point of a promotion on at the moment. Ignoring the usual love fest that is taken advantage of by every other bar and restaurant, they have instead decided to focus on the demographic without a significant other!

Makes a lot of sense! Will be checking it out to see the results they got with it and will keep you posted!