Dear Bar Owner, you cannot be serious with that email!

Posted by barblog on Apr 8, 2011 in Bar Marketing | 0 comments

We live in a world where marketing opportunities have become easier and more available to the common man, yet many see this devolved world of marketing  as an easy way to target as big an audience as possible in the hope that “something will work”. Such an effort was never more obvious than when one of my colleagues at Interactive Hospitality received an email from a local bar. I’ll let you read the conversation below and make up your own mind as to whether this is the right way to market your business. For obvious reasons (although I’m tempted not to, I have protected the identity of the bar): Read more..

Five great ways bars and restaurants are using Foursquare

Posted by barblog on Feb 4, 2011 in Bar Marketing | 0 comments

Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.

Foursquare boasts over 5 million user since its 2009 launch. Tens of thousands of venues are currently implementing special offers through Foursquare.

There are endless opportunities for unique deals on Foursquare that will keep your customers coming back and bring in new faces as well.

Read more..

Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising

Posted by barblog on Nov 7, 2009 in Bar Management, Bar Marketing | 5 comments

These Vodka Ads speak for themselves. Nothing I can add here!

Click Below To See the Rest of These Great Ads
Read more..

How Trust can help your customers buy more from you

Posted by barblog on Oct 19, 2009 in Bar Management, Bar Marketing | 1 comment

I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:

Can’t see this video? Click here

Build, Build, Build Your List

Posted by barblog on Sep 4, 2009 in Bar Marketing | 0 comments

I’ve been beating this drum for a while, but there’s a reason that I do. The money is in the list. What do I mean by this?

Well, your list of contacts, customers and prospects will be where you extract the most revenue for your business over time. The reason our Bar Management Websites grow and attract new members is that we regularly sign up interested visitors to our email list. Over time, they either like what we offer and become a paying customer or they simply remain in our list or unsubscribe.

Either way, it’s a cheap and time efficient way of pitching to your potential customers. Read more..