Unapologetic, Pretentious, Controversial, Yet Brilliant Advertising
These Vodka Ads speak for themselves. Nothing I can add here!
Click Below To See the Rest of These Great Ads
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How Trust can help your customers buy more from you
I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:
Build, Build, Build Your List
I’ve been beating this drum for a while, but there’s a reason that I do. The money is in the list. What do I mean by this?
Well, your list of contacts, customers and prospects will be where you extract the most revenue for your business over time. The reason our Bar Management Websites grow and attract new members is that we regularly sign up interested visitors to our email list. Over time, they either like what we offer and become a paying customer or they simply remain in our list or unsubscribe.
Either way, it’s a cheap and time efficient way of pitching to your potential customers. [...]
I'm Barry Chandler and I'm The Bar Blogger. I've been involved in the bar and hospitality industry for 16 years. From Bartender to Bar Manager and from Food & Beverage Controller to Small Business Owner, I have worked with more than 500 bars in the last five years to help them streamline their costs and run a more profitable business and more than 800 bars and clubs use my Management Toolkit which can be accessed at ManageYourBar.com.
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