Barry Chandler – The Bar Blogger

These Vodka Ads speak for themselves. Nothing I can add here!

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I’m a big fan of Seth Godin and a recent blog post by Seth where he talks about people’s “fear of apples” got me thinking about how to combine a couple of principles to help your business build trust and awareness at the same time. This quick video will explain what I mean:

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I’ve been beating this drum for a while, but there’s a reason that I do. The money is in the list. What do I mean by this?

Well, your list of contacts, customers and prospects will be where you extract the most revenue for your business over time. The reason our Bar Management Websites grow and attract new members is that we regularly sign up interested visitors to our email list. Over time, they either like what we offer and become a paying customer or they simply remain in our list or unsubscribe.

Either way, it’s a cheap and time efficient way of pitching to your potential customers. [...]