Case Study: Pulse Nite Club

Posted by courtnie on May 9, 2011 in Social Media for Bars | 2 comments

It’s easy to get caught up in the social media hype and feel as though your bar or restaurant is getting left behind. That being said, many bars and restaurants seem to be using social media just to say that they are online, and they aren’t really getting anything out of it.

Social media does take some time and effort, but with that should come positive results and increased business.

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What Facebook Deals Means for Your Bar or Restaurant

Posted by courtnie on May 3, 2011 in Bar Marketing, Social Media for Bars | 0 comments

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Last Tuesday, Facebook launched a trial run of it’s new service, Facebook Deals, in five cities:  Atlanta, Austin, Dallas, San Diego and San Francisco. For those of you who haven’t subscribed to Facebook Deals yet, it is a group-based coupon deal service.
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Facebook Deals, once it’s scaled out to more cities, will offer discounts to groups of people in social situations. You’ll see these discounts on movie tickets, concert tickets, restaurant prices and much more. In order to purchase the deal, you can use your credit card or any Facebook credits that you may have. Once you’ve purchased the deal, you print out the coupon and reedem it!
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Sounds kind of like Groupon and LivingSocial, right?

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Dear Bar Owner, you cannot be serious with that email!

Posted by barblog on Apr 8, 2011 in Bar Marketing | 0 comments

We live in a world where marketing opportunities have become easier and more available to the common man, yet many see this devolved world of marketing  as an easy way to target as big an audience as possible in the hope that “something will work”. Such an effort was never more obvious than when one of my colleagues at Interactive Hospitality received an email from a local bar. I’ll let you read the conversation below and make up your own mind as to whether this is the right way to market your business. For obvious reasons (although I’m tempted not to, I have protected the identity of the bar): Read more..

What the new Facebook Page Layout means for your Bar/Restaurant

Posted by barblog on Feb 11, 2011 in Bar Marketing | 1 comment

Yesterday, Facebook began rolling out the new layout for Pages. This update now allows more opportunities to optimize your brand presence on the social-networking site. Upon upgrading to the new layout, Facebook offers a guided page tour. The tour touches on changes in navigation and wall settings, but it barely scratches the surface.

Here’s what the updated layout means for your bar or restaurant: Read more..

Five ways for your bar/restaurant to use Twitter effectively

Posted by barblog on Feb 7, 2011 in Bar Marketing, Social Media for Bars | 0 comments

Don’t confuse Twitter with a sales channel. Twitter is, by its very definition, a “social network”. Follow our rule of 1:4 for content. This means for every 1 promotional tweet, you should have 4 replies, retweets, local recommendations or other interesting content.

If you don’t understand Twitter, don’t jump in headfirst. Just observe and pay attention to what people are saying to get an understanding of how to use Twitter effectively.

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