Would a customer choose your bar based on Facebook alone?

Posted by ianmara on Aug 17, 2011 in Bar Marketing | 0 comments

We’ve got some bad news. The days of potential customers driving down Main Street and deciding where to grab a sandwich or a beer based on brick-and-mortar appearance are pretty much gone. That sweet awning just ain’t what it used to be.

In most cases the modern storefront is going to be how you look online, particularly to search engines and social media platforms. In the world of social media, Facebook might just present the best opportunity at one site for you to create an accurate and thorough portrait of your business. Read more..

How your bar can celebrate Foursquare Day (and increase business)

Posted by barblog on Apr 6, 2011 in Bar Marketing | 0 comments

Foursquare Day is holiday dedicated to demonstrating the power of social media. The concept was created by a Florida optomotrist, and is endorsed by the location based social service Foursquare. It is celebrated on April 16, because April is the fourth month of the year, and four squared is 16 (very clever…).

We have always recommend using Foursquare to increase business on a daily basis, because it offers unique incentives that reward customers for visiting your bar or restaurant. But why not take it a step further on Foursquare Day?
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Case Study: How we increased bar sales using Facebook & Foursquare

Posted by barblog on Apr 5, 2011 in Bar Marketing | 0 comments

It’s easy to get caught up in the social media hype and feel as though your bar or restaurant is getting left behind. That being said, many bars and restaurants seem to be using social media just to say that they are online, and they aren’t really getting anything out of it.

Social media does take some time and effort, but with that should come positive results and increased business. Below is an example of how we helped one of our Columbus, Ohio clients, The Little Bar, use social media to their advantage. Check out the video below and then read on to see some of our results:

The Brief:
We suggested a strategy for The Little Bar to increase attendance and business for an annually held St. Patrick’s Day event.

The Strategy:

We used Facebook and Twitter to leverage the annual event. We created a Facebook event from the client’s fan page and promoted it to their fans.

Read more..

How a bar or restaurant can use Facebook Questions effectively

Posted by barblog on Apr 1, 2011 in Bar Marketing | 0 comments

Facebook recently released a new version of Facebook Questions. This provides a great way for bars and restaurants to increase customer interaction.

Facebook Questions is a feature that allows Facebook users to post questions and gather answers from their friends and other Facebook users. Facebook Questions can range from “What’s your favorite ice cream flavor?” to “What’s a great restaurant in Columbus?”

Facebook explains Facebook Questions as a way to learn from your friends, see where people stand, and share what you know. But for a bar or restaurant, it can be much more than that. Questions is a way to gather feedback, increase engagement and draw attention. Read more..

How Review Sites Make You Provide Better Service

Posted by barblog on Mar 31, 2011 in Bar Marketing | 0 comments

People are using review sites, such as Yelp or Foursquare, to help them decide where to go for dinner, drinks, entertainment and so much more. These review sites are a great way for the customers to learn more about a business before they visit.

Since these review sites becoming more social (even Yelp has jumped on the bandwagon) and even more visible, it’s crucial that bars and restaurants stay on their game. Read more..