Why Your Bar Needs A “Ritual” To Crush The Competition

Posted by barblog on Mar 22, 2010 in Bar Marketing | 1 comment

Would anyone buy a bottle of Corona if it didn’t come with a lime? Isn’t Stella Artois a lot like many other beers on the market except that it’s served in a Belgian Chalice. What about Guinness? Doesn’t the two part pour make it unique? And wouldn’t Crispin Cider be just another standard cider if it wasn’t for the fact that it has a ritual of being served over ice?

Rituals are what separate these products from their competitors. The ritual is what makes the customer remember and what allows for exceptional marketing opportunities. Marketing that can be so powerful that a customer who doesn’t get a lime in their Corona will ask for it to be delivered. So it’s clearly not about the beer and consequently, not always about  the product when so many comparable products exist in the marketplace. It’s always a bout the ritual and it’s always about the show.

Your bar/restaurant is Read more..