Upcoming Webinar: Twitter Strategies for Bars & Restaurants

Posted by barblog on Sep 26, 2011 in Bar Marketing | 0 comments

Due to the great response to our last webinar on Facebook Strategies, (see below) which was attended by almost 400 bar and restaurant owners, we have put together a similar webinar focused on Twitter strategies that bars and restaurants can easily use to attract more customers and build loyalty among their current customer base:

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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Twitter.

Date: Monday October 3rd 2pm EST, 7pm London/Dublin time

Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121

Over the course of an hour or so, he will demonstrate in depth:

1. An overview of Twitter and what it means to bars & restaurants
2. Understanding the Twitter language, terms and commands
3. How to know if Twitter is being used in your town or by your customers
4. How to add twitter into your current marketing strategies
5. How to grow your Twitter following
6. How to leverage Twitter to see what your competitor’s customers are saying about them
7. What content to post, when to post it and how often to post it
8. How to attract new customers in the door using simple twitter strategies
9. How to use Twitter to improve your customer service
10. How to use Twitter to resolve complaints through Twitter
11. How to leverage Twitter to allow you proved amazing customer experiences: the WOW factor
12. How to track & Analyze your success with Twitter
13. What tools to use to manage Twitter most efficiently in your bar/restaurant

    Much much more…

Barry will also answer all of your questions during this live online event. You’ll be able to see Barry’s computer screen as he demonstrates different examples and covers each point in depth.

All you need is a computer with speakers to watch and listen or if you just want to hear the audio, you’ll be able to call-in and listen too.

Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121

Feedback from previous webinars:

The next wave of marketing for bars & restaurants

Posted by barblog on Aug 25, 2011 in Bar Marketing, Social Media for Bars | 3 comments

You can’t have missed it. Marketing has changed forever. Many of you reading this blog post, found me originally through LinkedIn, Facebook or Twitter. If you hadn’t, you might never have known I existed! Well, I’m glad you found me. In any case, the same methodology applies to YOUR business. If you’re not finding new and creative ways to get in front of your customers, you’ll stagnate and die. There’s no point in sugar coating it for you.

Earlier in the week I sent out a Tweet highlighting the greatest use of Twitter by a Restaurant ever. This incident has gone on to be highlighted by most major news organizations, newspapers as well as lighting up the web. Well, why don’t you see for yourself  by checking out the video below. What you need to realize is that THIS is the future of marketing. Ignore it and be left behind.

Case Study: How we increased bar sales using Facebook & Foursquare

Posted by barblog on Apr 5, 2011 in Bar Marketing | 0 comments

It’s easy to get caught up in the social media hype and feel as though your bar or restaurant is getting left behind. That being said, many bars and restaurants seem to be using social media just to say that they are online, and they aren’t really getting anything out of it.

Social media does take some time and effort, but with that should come positive results and increased business. Below is an example of how we helped one of our Columbus, Ohio clients, The Little Bar, use social media to their advantage. Check out the video below and then read on to see some of our results:

The Brief:
We suggested a strategy for The Little Bar to increase attendance and business for an annually held St. Patrick’s Day event.

The Strategy:

We used Facebook and Twitter to leverage the annual event. We created a Facebook event from the client’s fan page and promoted it to their fans.

Read more..

How a bar or restaurant can use Facebook Questions effectively

Posted by barblog on Apr 1, 2011 in Bar Marketing | 0 comments

Facebook recently released a new version of Facebook Questions. This provides a great way for bars and restaurants to increase customer interaction.

Facebook Questions is a feature that allows Facebook users to post questions and gather answers from their friends and other Facebook users. Facebook Questions can range from “What’s your favorite ice cream flavor?” to “What’s a great restaurant in Columbus?”

Facebook explains Facebook Questions as a way to learn from your friends, see where people stand, and share what you know. But for a bar or restaurant, it can be much more than that. Questions is a way to gather feedback, increase engagement and draw attention. Read more..

How Review Sites Make You Provide Better Service

Posted by barblog on Mar 31, 2011 in Bar Marketing | 0 comments

People are using review sites, such as Yelp or Foursquare, to help them decide where to go for dinner, drinks, entertainment and so much more. These review sites are a great way for the customers to learn more about a business before they visit.

Since these review sites becoming more social (even Yelp has jumped on the bandwagon) and even more visible, it’s crucial that bars and restaurants stay on their game. Read more..