What the new Facebook Page Layout means for your Bar/Restaurant

Posted by barblog on Feb 11, 2011 in Bar Marketing | 1 comment

Yesterday, Facebook began rolling out the new layout for Pages. This update now allows more opportunities to optimize your brand presence on the social-networking site. Upon upgrading to the new layout, Facebook offers a guided page tour. The tour touches on changes in navigation and wall settings, but it barely scratches the surface.

Here’s what the updated layout means for your bar or restaurant: Read more..

5 ways for bars & restaurants to get more engagement on Facebook

Posted by barblog on Feb 9, 2011 in Bar Marketing | 2 comments

Facebook is an ideal platform for bars and restaurants to socialize, actively look for new customers and re-connect with current ones. It allows for a level of customer engagement that can make or break your brand online.

What you may NOT have been aware of is the fact that not all content posted to Facebook is treated equally. In fact, Facebook has created an algorithm that ranks each piece of content posted, whether it be to a personal profile page or a fan page. Read more..

Five great ways bars and restaurants are using Foursquare

Posted by barblog on Feb 4, 2011 in Bar Marketing | 0 comments

Many bars and restaurants are taking advantage of Foursquare, a location-based mobile platform. Foursquare allows users to “check in” and share their location with friends while earning virtual badges and discovering nearby deals and discounts.

Foursquare boasts over 5 million user since its 2009 launch. Tens of thousands of venues are currently implementing special offers through Foursquare.

There are endless opportunities for unique deals on Foursquare that will keep your customers coming back and bring in new faces as well.

Read more..

Are you preventing your customers from promoting your Facebook page?

Posted by barblog on Feb 2, 2011 in Bar Marketing | 1 comment

Encouraging customers to tag themselves in photos on your Fan Page is one of the easiest ways to encourage interaction and engagement.

Tagging is a way for users to identify themselves in photos. Once someone has been tagged in your photo, it will appear on their profile as well. More tagged users means more people are likely to see your photos.

There’s just one problem: Facebook automatically restricts fans from tagging photos on a Fan Page.

Read more..

The amazing success AJ Bombers has had with Foursquare

Posted by barblog on Jan 12, 2011 in Bar Marketing | 0 comments

Joe Sorge, the driving force behind AJ Bombers Restaurant & Bar in Milwaukee has had amazing success with Foursquare, the location based app for smart phones, that allows users to “check-in” to a physical location and notify their friends. So much success that the business (a little over a year old) has just had it’s 8000th check-in, rewarding the lucky customer with 8000 minutes of free food in the process!

Foursquare works best for businesses like bars and restaurants where those checking in can be rewarded for sharing their location or by becoming the mayor (the customer with the most check-ins). The gaming element whereby customers earn rewards or virtual badges for their check-ins has helped accelerate the growth of this Social App.

Joe Sorge however, has taken use of the application to a whole new level. Recognizing the potential of the system early on, he started to develop promotions around Foursquare, actively seek out opportunities where he could leverage it’s use and it’s viral marketing reach.

Getting to the 8000th check-in didn’t happen overnight but by consciously adopting it as an integral part of his marketing efforts, he was able to achieve results that most businesses can only dream of: Read more..