Upcoming Webinar: Twitter Strategies for Bars & Restaurants
Due to the great response to our last webinar on Facebook Strategies, (see below) which was attended by almost 400 bar and restaurant owners, we have put together a similar webinar focused on Twitter strategies that bars and restaurants can easily use to attract more customers and build loyalty among their current customer base:
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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Twitter.
Date: Monday October 3rd 2pm EST, 7pm London/Dublin time
Space is limited.
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121
Over the course of an hour or so, he will demonstrate in depth:
- An overview of Twitter and what it means to bars & restaurants
- Understanding the Twitter language, terms and commands
- How to know if Twitter is being used in your town or by your customers
- How to add twitter into your current marketing strategies
- How to grow your Twitter following
- How to leverage Twitter to see what your competitor’s customers are saying about them
- What content to post, when to post it and how often to post it
- How to attract new customers in the door using simple twitter strategies
- How to use Twitter to improve your customer service
- How to use Twitter to resolve complaints through Twitter
- How to leverage Twitter to allow you proved amazing customer experiences: the WOW factor
- How to track & Analyze your success with Twitter
- What tools to use to manage Twitter most efficiently in your bar/restaurant
Much much more…
Barry will also answer all of your questions during this live online event. You’ll be able to see Barry’s computer screen as he demonstrates different examples and covers each point in depth.
All you need is a computer with speakers to watch and listen or if you just want to hear the audio, you’ll be able to call-in and listen too.
Space is limited.
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121
Feedback from previous webinars:
The Top 5 Twitter mistakes you should avoid at all costs
1. “Shouting” specials at your followers
There is a tendency among businesses new to Twitter to simply use their account as a way to announce daily happy hour specials or menu changes without interacting with their fans. This is a mistake.
While communicating ‘what’s going on’ is one of Twitter’s most natural functions (How else will we know whether Lady Gaga slept well last night?) it shouldn’t be where you stop. Twitter is superior to Facebook as far as the opportunities it provides to listen. To take full advantage of Twitter you have to be engaged in a give-and-take.
Monitor what your customers are saying and answer their questions. When a customer follows you, follow them back. An easy way to figure out whether you’re doing Twitter the right way is to analyze your tweet stream: If the number of one-way broadcasts dwarfs the replies and RTs you send out, you’ll need to find more balance.
Why it’s not about 4,000 fans, it’s about 1 customer
About a month ago a regular at the Ugly Tuna Saloona in Columbus, OH, sent a tweet that her phone had been stolen. A few hours later she tweeted she was on her way to the bar, adding that she was having a “(bad) day.” Ugly Tuna’s Twitter response was to tell her to show the bartender their tweet “and your first one is on us.”
With this relatively small gesture Ugly Tuna is effectively demonstrating what every bar and restaurant should do when it comes to social media: Taking advantage of New School technology to assist with Old School customer service.
Do you remember where you were the first time a server called you by name? The first time a bartender gave you a free cocktail because it was clear you were having a “long day”? How about the simple act of a hostess holding the door as you enter?
Through updates on Facebook and Twitter, customers provide you with an unprecedented level of insight into their lives. Since we now know everybody’s name — at least those who chose to connect with our business via social media — there is no reason not to take advantage of that information.
Here are a few examples of businesses that have gone above and beyond for that one customer:
New bar still under construction? It’s not too soon for social media
There are few things as stressful and time consuming as opening a new restaurant or bar. You are essentially balancing the pressure of moving with what is a major change in your business. Free moments are going to be few and far between.
But don’t use that easy excuse to ignore the opportunity to build the foundation of your social media presence. It may seem to be low on the priority list as you are wrangling vendors and eying budget, but this a critical time for the social media component of your marketing strategy.
Establishing the best social media voice for your bar
So you’ve finally become familiar with the world of social media. You’re monitoring Foursquare check-ins, interacting with Facebook fans and cell phone-tweeting with speed and accuracy that would make a high school sophomore envious.
Just as important as your technical savvy is making sure you maintain a tone consistent with that of your business. Social media is a conversation and you need to be sure you’re using the right language.
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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