Upcoming Webinar: Twitter Strategies for Bars & Restaurants

Posted by barblog on Sep 26, 2011 in Bar Marketing | 0 comments

Due to the great response to our last webinar on Facebook Strategies, (see below) which was attended by almost 400 bar and restaurant owners, we have put together a similar webinar focused on Twitter strategies that bars and restaurants can easily use to attract more customers and build loyalty among their current customer base:

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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Twitter.

Date: Monday October 3rd 2pm EST, 7pm London/Dublin time

Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121

Over the course of an hour or so, he will demonstrate in depth:

  1. An overview of Twitter and what it means to bars & restaurants
  2. Understanding the Twitter language, terms and commands
  3. How to know if Twitter is being used in your town or by your customers
  4. How to add twitter into your current marketing strategies
  5. How to grow your Twitter following
  6. How to leverage Twitter to see what your competitor’s customers are saying about them
  7. What content to post, when to post it and how often to post it
  8. How to attract new customers in the door using simple twitter strategies
  9. How to use Twitter to improve your customer service
  10. How to use Twitter to resolve complaints through Twitter
  11. How to leverage Twitter to allow you proved amazing customer experiences: the WOW factor
  12. How to track & Analyze your success with Twitter
  13. What tools to use to manage Twitter most efficiently in your bar/restaurant

    Much much more…

Barry will also answer all of your questions during this live online event. You’ll be able to see Barry’s computer screen as he demonstrates different examples and covers each point in depth.

All you need is a computer with speakers to watch and listen or if you just want to hear the audio, you’ll be able to call-in and listen too.

Space is limited.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/818241121

Feedback from previous webinars:



The Top 5 Twitter mistakes you should avoid at all costs

Posted by ianmara on Sep 26, 2011 in Bar Marketing | 0 comments

1. “Shouting” specials at your followers

There is a tendency among businesses new to Twitter to simply use their account as a way to announce daily happy hour specials or menu changes without interacting with their fans. This is a mistake.

While communicating ‘what’s going on’ is one of Twitter’s most natural functions (How else will we know whether Lady Gaga slept well last night?) it shouldn’t be where you stop. Twitter is superior to Facebook as far as the opportunities it provides to listen. To take full advantage of Twitter you have to be engaged in a give-and-take.

Monitor what your customers are saying and answer their questions. When a customer follows you, follow them back. An easy way to figure out whether you’re doing Twitter the right way is to analyze your tweet stream: If the number of one-way broadcasts dwarfs the replies and RTs you send out, you’ll need to find more balance.

Read more..

New bar still under construction? It’s not too soon for social media

Posted by ianmara on Aug 30, 2011 in Bar Marketing, Social Media for Bars | 0 comments

There are few things as stressful and time consuming as opening a new restaurant or bar. You are essentially balancing the pressure of moving with what is a major change in your business. Free moments are going to be few and far between.

But don’t use that easy excuse to ignore the opportunity to build the foundation of your social media presence. It may seem to be low on the priority list as you are wrangling vendors and eying budget, but this a critical time for the social media component of your marketing strategy.

Read more..

Take a seat for Twitter 101

Posted by ianmara on Aug 18, 2011 in Social Media for Bars | 0 comments

New technology can be scary. Not quite “My son brought Snooki Polizzi home for Christmas dinner” scary, but it’s definitely an arena where apprehension occasionally rears its ugly head.

In an effort to assuage those icky feeling with regards to one of social media’s biggest and most valuable platforms, we’ve decided to provide a quick tutorial for Twitter. It won’t have every answer, but it’ll be enough to get you up and tweeting with limited cries for your mamma. Read more..

Would you criticize a customer on Twitter?

Posted by barblog on Jul 5, 2010 in Bar Marketing | 5 comments

Let’s say you had a customer that was a raving fan of your business and as part of their support, they tweeted while at your restaurant about how much they loved your food, would you then turn around and reply publicly on Twitter to his praise by accusing him of not leaving a big enough tip for the server?

I didn’t think so..but this is exactly what Bogota Bistro in Brooklyn did during the week and the masses are divided as to whether this was a crass, publicity seeking move in poor taste or a genuine attempt at protecting the livelihood of their serving staff.

Personally I don’t like it. It would be better all round to make a note of the particular diner’s details and refuse a booking the next time if they felt strongly enough about the under-tipping, but what customer is going to want to tweet from the restaurant again?

The next tweet might call out a customer’s body odor or the clothes they’re wearing! Who knows?

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