Barry Chandler – The Bar Blogger

As more and more businesses attempt to connect with their customers using social media channels, more and more bars, restaurants and cafes are making basic errors that end up preventing any type of connection at all.

This video was prompted by a recent visit to a local cafe, but is one that I’ve been wanting to make for some time. Would love to get your feedback below too.

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The Bodega in Columbus, Ohio is  an eatery, a bar, a carry-out, and a coffee shop all rolled into one.

It’s your corner store with a little bit of everything, a casual, neighborhood shop that is reflective of it’s location and its atmosphere. And they use Twitter. They use Twitter very well. They talk to their customers, mention when they have tapped a new keg or barrel of whiskey, share cocktail picks and keep their followers (800 of them) updated on upcoming promotions and the results of past successful events.

As a neighborhood bar, their customer base is nearby and they use Twitter take advantage of this. Below you will see a screenshot of a recent push to get people in the door:

Cost of the promotion? A couple of dollars. Involvement with the community and clever creative promoting? Priceless.

Is there something similar that you could do in your bar?