Should you be using Twitter? (Spoiler: The answer is ‘YES’)

Posted by barblog on Aug 3, 2011 in Bar Marketing | 0 comments

We know there are still restaurant owners and managers out there making the same crotchety back-in-my-day comments about Twitter and “tweeting.” And while those jokes may still be funny in the right setting – a retirement community, for example. (We kid, we kid.) – the bottom line is your business simply can’t afford to ignore social media’s 140-character juggernaut.

Here are a few tips for figuring out how your establishment should be taking advantage of Twitter. Notice the word “whether” didn’t appear in that last sentence. This isn’t a choice, people. Read more..

Video: Stop making your customers search for you

Posted by barblog on Aug 19, 2010 in Bar Marketing | 0 comments

As more and more businesses attempt to connect with their customers using social media channels, more and more bars, restaurants and cafes are making basic errors that end up preventing any type of connection at all.

This video was prompted by a recent visit to a local cafe, but is one that I’ve been wanting to make for some time. Would love to get your feedback below too.

Read more..

A Simple, Instant Way To Get Customers In The Door with Twitter

Posted by barblog on Jan 5, 2010 in Bar Management, Bar Marketing | 4 comments

The Bodega in Columbus, Ohio is  an eatery, a bar, a carry-out, and a coffee shop all rolled into one.

It’s your corner store with a little bit of everything, a casual, neighborhood shop that is reflective of it’s location and its atmosphere. And they use Twitter. They use Twitter very well. They talk to their customers, mention when they have tapped a new keg or barrel of whiskey, share cocktail picks and keep their followers (800 of them) updated on upcoming promotions and the results of past successful events.

As a neighborhood bar, their customer base is nearby and they use Twitter take advantage of this. Below you will see a screenshot of a recent push to get people in the door:

Cost of the promotion? A couple of dollars. Involvement with the community and clever creative promoting? Priceless.

Is there something similar that you could do in your bar?