Need More Customers? Host a Wine Tasting!

Posted by barblog on Mar 2, 2010 in Bar Management, Bar Marketing | 14 comments

Many bar owners steer away from offering more than a handful of quarter bottles of wine or the occasional wine by the glass due to lack of knowledge or experience with this drink of the Gods. However, ignoring the opportunities that wine offers your business means you could be turning away business without even knowing it.

One way to increase your customer numbers midweek or during the slow season is to host a wine tasting event. Now I know what most of you are saying: “We don’t know enough about wine to host a wine tasting”, or “I wouldn’t know where to begin…”!

But before you knock this idea on it’s head, consider the following:

1. A Wine Tasting Event allows you to create awareness in the community of your wine list and drinks menu. You may end up introducing new customers to menu items they never knew about before. Read more..