The dumbest restaurant promotion you’ll ever see
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There are ways to get customers in the door in a way that the customer feels that they get a deal and you get additional business. In fact, there is no shortage of strategies to fill your bar or restaurant. In fact, we’re even giving away 25 free strategies here, so what in the world was the owner of Il Vinaio restaurant in Mesa, Arizona thinking when he decided to base his World Cup Promotional strategy around serving Lion Burgers to “anyone adventurous enough” to try them?
The owner says African lions are on the protected species list, but not endangered.
The restaurant ordered 10 pounds of African lion meat from a USDA-regulated, free-range farm in Illinois, which the owner says he researched to make sure they were humane. It’s mixed with ground beef, and the restaurant says it’s serving about 15 burgers a day.
And the result of his great idea? He has received a bomb threat and more than 150 e-mails from protesters demanding the meat be removed from the menu.
There’s a saying that “No press is bad press”, but maybe this crosses the line and even puts him, his staff and his customers in danger from animal rights protesters.
Would you run a promotion like this?
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Does this remind anyone of the episode of WKRP in Cincinnati where they dropped the live turkeys out of the helicopter for a Thanksgiving promotion?
Ha ha, I avoided the temptation of including similar references in the blog post...I knew someone would make a meal out of it though...
Barry
OMG!! this is 'prime' comedy material; can u imagine the puns and jokes that are just waiting to claw their way out of the story ......
PATRON:'waiter, this meat is far too spicy for me'
WAITER:'sorry about that sir but it IS lion meat & they are know for their BITE'
Letterman is gonna have this as a TOP-TEN skit for sure LOL
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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Sure, who cares about those idiot animal rights people. They don't' care about chickens stuffed in cages?, pigs kept totally still?, cows with their throats slit?, fish left to suffocate?, lobster dunked in boiling water? - so it's a Lion, and they want to bomb a place???? Hmmm me thinks that it's just strange enough to try. Screw the bastards and serve up the King!
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