Home Bar Marketing Webinar: 10 Ways to Attract & Influence New Customers in 2012 Using Social Media

Webinar: 10 Ways to Attract & Influence New Customers in 2012 Using Social Media

Posted by barblog on Jan 24, 2012 in Bar Marketing | 0 comments

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Date: Tuesday January 31st at 2pm EST, 7pm UK/Ireland

Duration: 1 hour approx.

Registration Link: https://www1.gotomeeting.com/register/414312784

Location: Online

Cost: Free

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If there’s one thing we all want in our businesses, it’s more customers. Bars, Restaurants, Cafes, Hotels and Catering Companies will all clamor for more customers in 2012 and will spend vast sums of money in their efforts to fill those seats.

I understand, yet 1000s of businesses will close their doors this year unable to keep up with increased competition, higher rents, lower customer numbers, less disposable incomes, more choice than ever for customers and less return on advertising dollars than ever before.

In fact, only 14% of consumers now trust traditional forms of advertising such as TV, Radio, Newspapers and Magazines when it comes to making a dining decision or trying a new establishment.

So what influences customers and what makes them take action? Customers still dine out, still try new restaurants and bars and still spend their disposable income outside of the home.

Research shows us that 78% of us now make our purchasing decisions based on peer recommendations. That is the opinions and feedback of friends, coworkers and relatives. And where do we get this information from them? Where do they share this information? Increasingly its on Social Media.

So with this in mind, it makes sense to focus our efforts on attracting more customers through these channels. More customers who leave reviews, become our fans, take pictures, tweet about an experience, invite their friends to do the same, constantly influencing their circle of contacts while helping us reduce our advertising costs.

In this webinar, we are going to detail 10 ways you can use social media tools like Facebook, Twitter & Review Sites in 2012 to attract and influence new customers.

Barry Chandler, founder of Interactive Hospitality and best knows The Bar Blogger will showcase how bars and restaurants are successfully using social tools to grow an online following and a customer base that turns up at the door with their cash in their hands.

He will look at what platforms you should be set up on based on where your customers are, what content they want to see, what makes customers take action, how local businesses can help you, and how doing so can change how your business attracts and keeps customers that continue to influence their friends long after they first dine with you.

There has never been a more important time to understand what this staggering growth in social media means to our bars and restaurants. Never has there been a more important time to understand how to leverage this potential and start filling seats today.

Only those registered live for this event will be able to ask questions directly to Barry as well as be the first to learn about his new coaching program that will be opened up to 10 businesses for less than the price of a cup of coffee every day.

You won’t want to miss this live event. If you take away one idea that gives you the edge over your competitors or helps you attract even a single new customer it will be an hour well spent.

Don’t take my word for it, have a look at what some of our past webinar attendees had to say:

“This was a great webinar as it shed light on several ways to execute on social media. It helps a small pub like ours find ways to target specific markets, people, etc. Thank you and keep up the great work.” -Caven Boggess

“I work for a food distributor and work directly with customers who are always asking questions in regards to social media…this is by far the BEST information I’ve received. It has been very great in directly relating to bars and restaurants. Thank you! I will be following you in the future!” -Becky Fleming

“I am so happy that I clicked on your ad to listen to this webinar. It has been so helpful. Very nice webinar. Will keep in touch for sure. I will now customize my FB page, unlink my twitter with my FB and always create more engaging posts and some new promotion ideas. Thank you.” -Carolyn Sullivan

“It answers a lot of questions about why I’m not getting sales from Facebook.” -Brenda Flinn

“In the planning stages so this was VERY helpful and informative. Thank you!!!” -Susanna McCarthy

“You gave us some great ideas. Thanks Barry.” -Bryan Hofmann

“Great seminar Barry! I really enjoyed it because of all the tips that you had for promotions, exactly how to carry out the promotions, and the fun tools that you use to get the job done!” -Lori Rubenstein

“Thanks Barry. The way you use facebook is fantastic. I particularly found the examples useful.” -Ian Allan