What Color Light Bulb Makes Your Customers Spend More?
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Would you believe me if I told you that the color of the light bulbs in your bar would affect the spending habits of your customers? Well, according to this story, it’s well and truly the case.
A glass of red wine tastes better when consumed under blue or red ambient lighting, according to German psychologists who’ve found that consumers’ brains can be fooled into believing their glass of alcohol is of higher quality and more expensive than it actually is when consumed under these conditions.
I knew that red lights had certain effects in Amsterdam, but it’s the first time I realized they could affect bar sales too! Get your red lights out, just don’t put them over your front door or window!
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I'm not sure if I totally agree... However, you do have a decent argument.
Good move, color and lights are know to affect the human psychology and create or influence thinking paterns. Take a look at fast food outlets like KFC or Pizza Hut and they go for red, orange and yellow which stimulates the spend.
Very true and their harsh lighting makes us want to leave as soon as we finish, helping them turn the table over again and again. I remember hearing once that the original McDonalds model banned music and comfortable seats in their restaurants lest the customers get comfortable!
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About Barry Chandler
Barry Chandler works with bars and restaurants to bring more customers in the door through effective use of social media, online tools and customer engagement.
Since 2004, more than 2500 bars, restaurants and hotels have used his tools and services to improve their bottom line.
TheBarBlogger.com contains daily tips and strategies to grow a profitable hospitality business.
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After reading you blog, Your blog is very useful for me .I bookmarked your blog!
Wishes your valentine day to be joyful!
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