Would this help you make up your mind?
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That was the question I was asked yesterday by a server in a coffee shop while I was looking at the selection of cakes and snacks they had available.
A small plate was offered to me with bite sized portions of some of their snacks. Guess what? It did help! I was able to make a quick, informed decision and knew I wasn’t going to regret my choice.
I’ve spoken at length on this blog about removing the fear that your customers have and how to remove that fear. It’s surprising how simple it can be, but you’re going to need a couple of things in place:
- Well trained, intuitive, friendly staff
- Fresh samples of your snacks/menu items that you can offer
It’s no more complicated than that. I’m going back tomorrow to try some of the other snacks before I part with my cash!
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